Influencer Marketing Manager Jobs

202 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$126K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 42 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

20% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

201 jobs
Influencer Marketing Coordinator (US)
Later
Location
Remote
Workplace
Remote
Posted
09/09
Influencer Marketing Manager - Korea
Plaud
Location
Singapore
Workplace
On-site
Posted
09/09
M
Senior Influencer Marketing ManagerSenior
Movement Strategy · USD 85k-98k/yr
Location
Remote
Workplace
Remote
Posted
08/09
Director, Influencer Marketing (Impact & Philanthropy)Director
Orchestra
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
08/09
Creator & Influencer Manager - Media
truelogic
Location
Latin America
Workplace
Remote
Posted
08/09
Influencer Marketing Manager (LatAm)
Moises
Location
—
Workplace
On-site
Posted
08/09
Apprenticeship, Influencer Marketing
Pulse Advertising GmbH · EUR 24k/yr
Location
Milan, Italy
Workplace
On-site
Posted
07/09
Influencer Manager / CAIT Manager ( Germany )
VaynerMedia LLC
Location
Europe
Workplace
Remote
Posted
07/09
Influencer Marketing Lead, TechnologyLead
Wix · USD 150k-200k/yr
Location
Oregon, US
Workplace
Remote
Posted
05/09
Associate Director, Influencer Marketing, NaturiumDirector
e.l.f. Beauty · USD 130k-160k/yr
Location
Los Angeles, CA, US
Workplace
Hybrid
Posted
04/09
Paid Social & Influencer Marketing Manager [*] - deutschlandweit
notebooksbilliger.de AG
Location
Berlin, Germany
Workplace
On-site
Posted
04/09
B
(Senior) Project Manager - Nano Influencer MarketingSenior
Bertelsmann-Jobs
Location
Munich, Germany
Workplace
Hybrid
Posted
04/09
CAIT Manager / Influencer Manager
VaynerMedia LLC
Location
London, UK
Workplace
On-site
Posted
04/09
Influencer Marketing Executive
Toters
Location
Lebanon
Workplace
On-site
Posted
04/09
Influencer Marketing Specialist (Creator Coordinator)
SAMY
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
03/09
Director, Influencer MarketingDirector
Pendulum™ · USD 190k-215k/yr
Location
San Francisco, CA, US
Workplace
Hybrid
Posted
03/09
Senior Influencer Marketing SpecialistSenior
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
03/09
Influencer Marketing Talent DirectorDirector
Kensington Grey
Location
Toronto, Canada
Workplace
On-site
Posted
03/09
Influencer Marketing Executive (German Speaking)
NewGen
Location
London, UK
Workplace
On-site
Posted
03/09
Senior Influencer Manager Senior
WPP Media
Location
Copenhagen, Denmark
Workplace
On-site
Posted
01/09
Influencer Manager, BFF
Bumble Inc. · USD 95k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
28/08
Influencer Marketing InternIntern
Parfumado
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
27/08
Creator Partnerships / Influencer Marketing Executive
ZURU
Location
Auckland, New Zealand
Workplace
On-site
Posted
26/08
Senior Influencer Manager - FTCSenior
Monks
Location
London, UK
Workplace
On-site
Posted
26/08
Manager, Influencer Marketing
Supergoop! · USD 90k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
26/08

Seniority mix

Employment type

full time89
intern8
contract2
part time1
temporary1

Related & nearby

Tools Influencer Marketing Managers use

All tools →
Get a job alert
Roles in Social Media1 of 10