Influencer Marketing Manager Jobs

216 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$116K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

215 jobs
Director, Social and Influencer MarketingDirector
Supergoop! · USD 140k-145k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
08/07
S
Influencer Marketing Manager
SALT XC
Location
Toronto, Canada
Workplace
On-site
Posted
08/07
Senior Client Success Manager - Influencer Marketing (6 Month FTC) | UKSenior
Kyra
Location
United Kingdom
Workplace
Remote
Posted
08/07
Working Student Influencer Marketing (f/m/d)
Spread Group
Location
Berlin, Germany
Workplace
On-site
Posted
08/07
Senior PR & Influencer Manager – DACH, Netherlands, Poland & CEE Senior
Sol de Janeiro
Location
Germany
Workplace
On-site
Posted
08/07
Talent Manager / Booking Manager in influencer marketing
SAMY
Location
Bucharest, Romania
Workplace
On-site
Posted
07/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
06/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc. · CAD 70k-80k/yr
Location
Canada
Workplace
On-site
Posted
06/07
Creative Strategist, Influencer Marketing
Orchestra · USD 70k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
06/07
Associate Influencer Marketing ManagerJunior
Cricut
Location
South Jordan, UT, US
Workplace
On-site
Posted
06/07
Influencer Manager, Social
SharkNinja · USD 79k-155k/yr
Location
Needham, MA, US
Workplace
On-site
Posted
06/07
Partnerships & Influencer Manager
Yazio
Location
Berlin, Germany
Workplace
Remote
Posted
06/07
Influencer Marketing Coordinator
Bjak
Location
Malaysia
Workplace
On-site
Posted
05/07
Head of Influencer Marketing (gn) - More Nutrition DACHHead
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
05/07
Head of Influencer Marketing (gn) - More Nutrition DACHHead
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
05/07
Influencer Marketing Manager - More (gn)
The Quality Group GmbH
Location
Germany
Workplace
Remote
Posted
03/07
Influencer Marketing Manager - More (gn)
The Quality Group GmbH
Location
Germany
Workplace
Remote
Posted
03/07
Social Media and Influencer Manager
co:collective · USD 110k-130k/yr
Location
United States
Workplace
Remote
Posted
03/07
Senior Influencer Marketing SpecialistSenior
uPacjenta.pl
Location
Warsaw, Poland
Workplace
On-site
Posted
03/07
PR & Influencer Manager – Middle East
Sol de Janeiro
Location
Dubai, United Arab Emirates
Workplace
On-site
Posted
02/07
C
Influencer Marketing Manager
CookUnity · USD 100k-110k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/07
Creator & Influencer Marketing LeadLead
Perplexity · USD 175k-225k/yr
Location
Los Angeles, CA, US +2 more
Workplace
Remote
Posted
01/07
Influencer Marketing Manager
Lola Blankets
Location
New York City, NY, US
Workplace
On-site
Posted
01/07
Influencer Marketing Manager
Leveraged Media · USD 120k-140k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Influencer Marketing Coordinator
Leveraged Media · USD 80k-100k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
01/07

Seniority mix

Employment type

full time82
intern5
contract4
part time3
freelance1

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