The Brand Consistency Checklist
Define your brand style guide, verify consistency across platforms, write your bio, and run monthly audits -- all in your browser.
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Brand Style Guide
Document your visual identity and brand voice so every platform looks and feels the same.
Color Palette
Define 4 core colors with hex codes.
Typography and Voice
Define your fonts and brand personality.
Why This Matters
Brands with consistent presentation across platforms see up to 33% more revenue. When someone discovers you on TikTok and then finds you on LinkedIn, they should instantly recognize your brand. Consistency builds trust, and trust drives conversions.
5-Step Verification System
Check each element across every platform. Mark each cell with a check or X.
| Step | What to Check | TikTok | YouTube | Other | |||
|---|---|---|---|---|---|---|---|
Platform Image Specs
Use these exact dimensions when creating profile images, banners, and posts.
| Platform | Profile Image (px) | Banner / Header (px) | Post Size (px) | Bio Limit (chars) |
|---|---|---|---|---|
| 320 x 320 | N/A | 1080 x 1080 (square) / 1080 x 1350 (portrait) | 150 | |
| 400 x 400 | 1584 x 396 | 1200 x 627 | 220 (headline) / 2,600 (about) | |
| TikTok | 200 x 200 | N/A | 1080 x 1920 | 80 |
| YouTube | 800 x 800 | 2560 x 1440 | 1280 x 720 (thumbnail) | 1,000 (about) |
| X (Twitter) | 400 x 400 | 1500 x 500 | 1200 x 675 | 160 |
| 170 x 170 | 820 x 312 | 1200 x 630 | 101 (intro) | |
| 165 x 165 | N/A | 1000 x 1500 | 500 |
Core Bio Template
Write one master bio, then adapt it to different lengths for each platform.
Platform Bio Strategy
Your bio should communicate the same message everywhere but adapt to each platform's format. LinkedIn allows for a professional tone with credentials. TikTok needs to be punchy and under 80 characters. Instagram sits in between. Write the full version first, then compress it for shorter platforms.
Monthly Brand Audit Tracker
Run this audit every month to catch inconsistencies before your audience does.
| Month | Images Match? | Banners OK? | Bios Current? | Links Work? | Style OK? | Issues Found | Fixed? | |
|---|---|---|---|---|---|---|---|---|
Quick Wins Checklist
Complete these 7 quick wins to get your brand consistent across all platforms.
- Set hex codes for your 4 brand colors and save them in a note or document
- Create a profile image set in the correct dimensions for every platform
- Build a banner template using your brand colors and fonts
- Write 3 bio versions : full (~150 chars), short (~80 chars), and one-liner
- Set up a link hub (Linktree, Bento, or your own page) and add it to every bio
- Create a content template with your brand colors, fonts, and logo placement
- Calendar a monthly brand audit reminder to check all platforms
What to Track
Once your brand is consistent, track direct searches for your name (Google Search Console), cross-platform follower growth, and whether people mention recognizing you across platforms. These signals tell you that your brand consistency is working.
Brand Snapshot
Keep your most important brand details in one place for quick reference.