The BTS Content Machine
Audit your work processes for content potential, match each to the best BTS format, plan multi-platform output from single sessions, and track performance over 8 weeks.
Save this for later
Get the printable PDF and a Notion template you can duplicate
Work Process Audit
List your regular work activities and rate each one for visual appeal and educational value to find your best BTS content opportunities.
| Work Activity | Visual Appeal (1-5) | Educational Value (1-5) | How Long It Takes | Best Format | BTS Potential | Document Next? | |
|---|---|---|---|---|---|---|---|
The Efficiency Factor
Activities that score 4+ on both visual appeal and educational value are your highest-potential BTS content. Start with those before expanding to lower-scoring activities.
BTS Format Guide
Reference this guide to match each work activity to the best behind-the-scenes format. Fill in the last column with your specific use case.
| Format | Best For | Platform Fit | Effort Level | Engagement Driver | My Use Case |
|---|---|---|---|---|---|
| Time-lapse | Visual processes, crafting, setup | TikTok, Reels, YouTube Shorts | Low | Satisfying to watch, easy to consume | |
| Voiceover during work | Teaching while doing, explaining decisions | TikTok, Reels, YouTube | Medium | Educational value + authenticity | |
| Before-and-after reveal | Transformations, projects, edits | All platforms | Low | Curiosity gap drives completion | |
| Mistake-to-solution | Problem solving, learning moments | TikTok, Reels, LinkedIn | Medium | Relatability + authority | |
| Day-in-the-life | Full workflow, routine content | YouTube, TikTok, Reels | High | Aspirational + parasocial connection | |
| Close-up detail work | Precision tasks, hands-on crafts | Reels, TikTok, Pinterest | Low | ASMR-like satisfaction |
One-Session Multi-Platform Planner
Plan how to turn a single work session into multiple content pieces across platforms.
| Work Session / Project | TikTok / Reels (15-60s) | YouTube (deep-dive) | Instagram (before-after) | LinkedIn (process + lesson) | Total Pieces | |
|---|---|---|---|---|---|---|
Content Efficiency Multiplier
A single 2-hour work session can produce 4-5 content pieces across platforms when you plan ahead. The key is setting up your recording before you start working, not trying to recreate the moment after.
Recording Setup Checklists
Run through these checklists before and during every work session to make sure you capture everything you need.
Before You Start Working
- Set up your tripod or phone mount in position
- Set a second angle if possible (overhead or side view)
- Start screen recording if your work is on a computer
- Take a before photo of your workspace or project
- Check phone storage to make sure you have space
- Set time-lapse mode Set your camera to time-lapse mode if applicable
- Note the problem you are solving before you start
During and After the Session
- Keep recording through mistakes (they make great content)
- Narrate your decisions out loud as you work
- Capture aha moments Capture any aha moments or breakthroughs on camera
- Film close-up detail shots of interesting parts
- Take an after photo to pair with your before shot
- Record a 30-second summary of what you accomplished
- Log the session in your BTS Content Calendar below
BTS Content Calendar
Track your BTS content production and performance over 8 weeks.
| Week | Planned Work Session | BTS Format | Platforms to Post | Documented? | Pieces Created | Best Performer | Views / Engagement |
|---|---|---|---|---|---|---|---|
Top BTS Content Ideas
Brainstorm your four best BTS content ideas based on your audit and format guide.
30-Day BTS Launch Checklist
Follow this checklist to go from zero to a consistent BTS content system in 30 days.
- Complete the Work Process Audit above and identify your top 3 activities
- Set up a recording station Set up a simple recording station at your workspace (phone mount + good lighting)
- Document your next work session using the recording checklists
- Create one BTS content piece from that session and post it
- Note the audience response Post and note the audience response (saves, shares, comments, DMs)
- Plan 4 weeks of BTS content in the calendar above
- Batch-document sessions Batch-document 2-3 sessions in a single week for content stockpile
- Repurpose your top performer into 2-3 new formats for other platforms
The Batching Advantage
Creators who batch-document 2-3 work sessions in a single week and then edit throughout the following week produce 3-4x more content than those who try to create and post in real time. Separate the documenting from the editing.