Creator & Content Salaries

1,811 disclosed postings

Real creator and content pay, taken straight from job postings that list a salary. See it in USD across the whole market, or switch to any country to see local pay in its own currency.

USD, all locations

Salary by industry

IndustryMedianAvgMinMax
Software & Technology (328)$158K$162K$55K$403K
Media, Entertainment & Sports (282)$109K$114K$24K$479K
Marketing, Advertising & Agencies (207)$100K$113K$45K$380K
Healthcare & Health Tech (142)$108K$122K$51K$300K
Finance & Fintech (107)$150K$158K$58K$367K
Other (89)$108K$119K$56K$275K
E-commerce & Retail (52)$122K$128K$53K$291K
Aerospace, Defense & Space (51)$128K$134K$68K$210K
Gaming (49)$123K$139K$68K$248K
Education & EdTech (48)$103K$117K$50K$288K
Real Estate & PropTech (48)$77K$84K$50K$213K
Cybersecurity (45)$140K$148K$105K$241K
Beauty & Fashion (40)$110K$132K$63K$370K
IT Services & Consulting (28)$99K$99K$46K$170K
Food, Beverage & Agriculture (24)$128K$123K$69K$253K
Nonprofit, Social & Religious (24)$111K$115K$44K$250K
Hospitality, Travel & Restaurants (23)$145K$141K$81K$231K
Legal & LegalTech (22)$151K$156K$53K$277K
Insurance (22)$142K$139K$78K$220K
Biotech, Pharma & Medical Devices (22)$113K$142K$73K$300K
Crypto & Web3 (21)$146K$183K$90K$700K
Consulting & Professional Services (21)$125K$136K$75K$278K
Automotive & Mobility (21)$125K$130K$65K$278K
Manufacturing, Industrial & Robotics (21)$120K$125K$80K$200K
HR Tech & Services (20)$111K$122K$39K$230K
Staffing & Recruiting (17)$81K$108K$50K$188K
Energy & Cleantech (13)$115K$117K$61K$175K
Government & Public Sector (6)$83K$93K$70K$155K
Logistics & Supply Chain (5)$125K$133K$108K$165K
Telecommunications (3)$140K$129K$98K$150K

Salary by category

Role categoryMedianAvgMinMax
Design & Creative (366)$132K$142K$50K$380K
Writing & Editorial (330)$108K$113K$24K$300K
Social Media (323)$95K$107K$39K$403K
Growth, SEO & Digital Marketing (250)$150K$159K$60K$700K
Content Marketing & Brand (130)$130K$134K$50K$350K
PR & Communications (109)$140K$150K$69K$325K
Video & Motion (98)$105K$116K$24K$247K
Creator-Tool & Platform / DevRel (64)$185K$190K$116K$300K
Creator Economy & Partnerships (46)$93K$113K$65K$479K
Marketing Leadership & Ops (40)$139K$159K$68K$367K
Production & Coordination (32)$80K$87K$60K$145K
Education & Instructional Content (24)$91K$97K$52K$141K
Editorial Leadership & Strategy (12)$168K$188K$115K$363K
Community & Audience (12)$150K$180K$103K$320K
Data, Analytics & Strategy (5)$69K$88K$55K$170K
Audio & Podcast (4)$118K$108K$60K$135K
Live, Events & Experiential (4)$74K$71K$62K$75K
Photography (3)$90K$86K$55K$114K

Salary by seniority

SeniorityMedianAvgMinMax
Senior (356)$130K$133K$52K$261K
Director (158)$182K$187K$86K$370K
Lead (140)$161K$166K$48K$700K
Junior (72)$70K$80K$44K$350K
Head (49)$206K$218K$70K$403K
VP (21)$212K$230K$82K$479K
Intern (4)$40K$40K$37K$40K
C-level (3)$380K$337K$250K$380K

How we calculate this

These figures come only from job postings that state a salary. We count full-time roles on a yearly basis, so we are comparing like with like: contract, internship, and per-month rates still show on the board, but they are left out of these averages. Every salary stays in one currency. The global view is USD postings only, and each country view uses that country's own postings in its own currency, never converted. Every number shows how many postings it is based on.

Full methodology →

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