Creator & Content Salaries

1,615 disclosed postings

Real creator and content pay, taken straight from job postings that list a salary. See it in USD across the whole market, or switch to any country to see local pay in its own currency.

USD, all locations

Salary by industry

IndustryMedianAvgMinMax
Software & Technology (284)$158K$160K$53K$403K
Media, Entertainment & Sports (245)$105K$113K$24K$479K
Marketing, Advertising & Agencies (197)$100K$113K$45K$380K
Healthcare & Health Tech (151)$103K$121K$50K$282K
Finance & Fintech (96)$151K$154K$58K$276K
Other (84)$101K$114K$48K$275K
Gaming (46)$123K$138K$68K$260K
Real Estate & PropTech (44)$85K$89K$53K$213K
Aerospace, Defense & Space (41)$123K$131K$68K$206K
Education & EdTech (41)$110K$118K$48K$285K
Cybersecurity (38)$136K$143K$85K$241K
E-commerce & Retail (38)$126K$132K$53K$240K
IT Services & Consulting (30)$99K$98K$46K$170K
Beauty & Fashion (28)$100K$125K$69K$370K
Hospitality, Travel & Restaurants (26)$123K$128K$67K$225K
Legal & LegalTech (23)$125K$151K$53K$277K
Crypto & Web3 (22)$148K$160K$88K$252K
Consulting & Professional Services (22)$115K$128K$64K$278K
Nonprofit, Social & Religious (22)$86K$99K$44K$173K
Manufacturing, Industrial & Robotics (20)$106K$102K$50K$200K
HR Tech & Services (17)$140K$119K$39K$215K
Biotech, Pharma & Medical Devices (15)$132K$147K$76K$300K
Staffing & Recruiting (15)$81K$111K$50K$195K
Food, Beverage & Agriculture (14)$113K$112K$70K$177K
Energy & Cleantech (13)$123K$110K$61K$146K
Insurance (11)$167K$156K$83K$220K
Automotive & Mobility (11)$128K$144K$80K$212K
Logistics & Supply Chain (7)$108K$99K$50K$165K
Telecommunications (5)$150K$152K$98K$187K

Salary by category

Role categoryMedianAvgMinMax
Design & Creative (322)$130K$141K$50K$380K
Writing & Editorial (318)$100K$109K$24K$275K
Social Media (282)$93K$103K$39K$403K
Growth, SEO & Digital Marketing (236)$153K$153K$50K$311K
Content Marketing & Brand (120)$125K$132K$48K$350K
PR & Communications (95)$137K$145K$60K$313K
Video & Motion (91)$104K$116K$24K$283K
Creator-Tool & Platform / DevRel (60)$200K$196K$124K$300K
Creator Economy & Partnerships (40)$85K$101K$65K$479K
Marketing Leadership & Ops (24)$138K$146K$60K$300K
Production & Coordination (17)$80K$87K$60K$145K
Education & Instructional Content (13)$88K$101K$68K$133K
Community & Audience (12)$144K$170K$82K$320K
Editorial Leadership & Strategy (11)$165K$171K$115K$245K
Data, Analytics & Strategy (5)$85K$96K$60K$170K
Audio & Podcast (4)$133K$134K$105K$165K
Photography (3)$103K$98K$90K$103K
Live, Events & Experiential (3)$75K$70K$62K$75K

Salary by seniority

SeniorityMedianAvgMinMax
Senior (325)$129K$132K$52K$245K
Director (135)$178K$182K$71K$370K
Lead (120)$156K$161K$48K$320K
Junior (73)$68K$78K$44K$350K
Head (39)$200K$212K$115K$403K
VP (21)$191K$209K$82K$479K
C-level (4)$255K$253K$123K$380K

How we calculate this

These figures come only from job postings that state a salary. We count full-time roles on a yearly basis, so we are comparing like with like: contract, internship, and per-month rates still show on the board, but they are left out of these averages. Every salary stays in one currency. The global view is USD postings only, and each country view uses that country's own postings in its own currency, never converted. Every number shows how many postings it is based on.

Full methodology →

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