The Creator Collective Pitch Kit
Build a creator collective roster, calculate combined reach, generate a pitch email for brands, and track campaign results as a group.
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Get the printable PDF and a Notion template you can duplicate
Collective Builder Worksheet
Add potential collective members. Start with yourself and identify 3-5 creators whose niches complement yours.
| Creator Handle | Niche / Content Style | Platform(s) | Followers | Avg Eng. Rate | Complements? | Status | |
|---|---|---|---|---|---|---|---|
The Collective Advantage
10 creators with 25K followers each equals 250K combined reach. Brands that would never respond to an individual 25K creator will take a meeting with a collective offering 250K reach across multiple niches and demographics. The math changes everything.
Combined Reach Calculator
Summarize your collective's combined numbers, audience demographics, and campaign pricing.
Reach Summary
Audience Demographics
Campaign Packages
Talent Roster Template
This is the shareable document you attach to brand pitches. Fill in each creator's details.
| Creator | Handle | Primary Platform | Followers | Eng. Rate | Content Specialty | Past Brand Work | Rate (per post) | |
|---|---|---|---|---|---|---|---|---|
What Brands Need to See
Brands evaluating a collective want three things: combined reach numbers, proof that the creators' audiences overlap with their target customer, and tiered pricing so they can start small. Your roster and rate card are the first things a marketing manager will forward to their team.
Collective Pitch Script
Fill in the fields below to generate a pitch email for your collective. Copy and send it directly to brands.
Pitch Checklist
Verify before sending any pitch.
- Combined reach verified Combined reach numbers verified and up to date
- Engagement rate calculated Average engagement rate calculated across all members
- Roster attached Talent roster document attached or linked
- 3 package tiers ready with clear pricing
- Past work referenced Past brand work referenced with results
- Brand audience confirmed Brand's target audience confirmed as a match
- All creators briefed and aligned on the pitch
Campaign Tracker
Track every campaign your collective runs. Build a case study portfolio over time.
| Brand | Campaign Type | Creators Used | Total Reach | Total Impressions | Avg Eng. Rate | Revenue | Result / Notes | |
|---|---|---|---|---|---|---|---|---|
Building Your Case Studies
After every campaign, document the brand, number of creators involved, total impressions, engagement rate, and any conversion data. These case studies become your most powerful pitch asset for future brands. Ask the brand for a testimonial while results are fresh.
Collective Launch Checklist
Complete before making your first pitch as a collective.
- 3 or more creators confirmed and committed
- Collective name agreed on by all members
- Roster built Talent roster built with stats and specialties
- Rate card created with tiered pricing
- Point person designated for brand communications
- Revenue split agreed on and documented
- 5 target brands identified for first outreach
Collective Growth Checklist
Run through this monthly to keep the collective growing.
- Update combined metrics for all members
- Recruit new creators for gaps Identify and recruit new creators for niche gaps
- Add campaign results to case studies Add recent campaign results to case study portfolio
- Ask for testimonials Ask satisfied brand partners for testimonials
- Review pricing Review and adjust pricing based on demand and results
- Identify new target brands Identify 5 new target brands for next month
- Cross-promote weekly Cross-promote between collective members weekly