Oct 20, 2025 • 1 min read
Creator Collective Pitching Strategy Using Combined Follower Count
Learn how small creators use collective pitching to access premium brand deals by combining follower counts into powerful creator networks.
What is the strategic value?
Enables small creators to access premium brand partnerships by pooling follower counts into collective reach. Transforms individual 10K accounts into part of 3M+ network, opening doors to higher-paying campaigns previously reserved for mega-influencers.
Why does the tactic work?
Brands prioritize total reach numbers over individual creator size. Collective approach offers diversified creator packages at various price points, reducing brand risk while meeting follower thresholds. Creates win-win: brands get varied content, creators access bigger deals.
How to implement it?
Join existing creator collective or form one with 20+ creators. Compile total follower count and create talent roster with media kits. Pitch brands using collective's total reach, then customize creator packages based on budget and campaign needs within your network.
Deep dive: How Creator Collectives Are Revolutionizing UGC Partnerships to learn more about the collective approach and how it can benefit your brand.