Influencer Marketing Manager Jobs

202 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$126K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 42 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

20% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

202 jobs
Senior Influencer Marketing Manager (all genders)Senior
Sunday Natural
Location
Berlin, Germany
Workplace
On-site
Posted
18/09
South Korea Influencer Marketing InternIntern
Emma
Location
Seoul, South Korea
Workplace
Hybrid
Posted
18/09
Senior Manager, Global Influencer MarketingSenior
Airwallex · USD 160k-220k/yr
Location
San Francisco, CA, US
Workplace
Remote
Posted
17/09
Influencer Marketing Strategist
WPP Media
Location
Madrid, Spain
Workplace
On-site
Posted
17/09
Influencer Marketing Specialist
SAMY
Location
Milan, Italy
Workplace
Hybrid
Posted
17/09
Influencer Marketing Specialist
Catena Operations Ltd.
Location
Gżira, Malta
Workplace
On-site
Posted
17/09
Director, Client Services (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
15/09
Head of Influencer Marketing (gn) - NetherlandsHead
The Quality Group GmbH
Location
Netherlands
Workplace
Remote
Posted
15/09
Head of Influencer Marketing (gn) - NetherlandsHead
The Quality Group GmbH
Location
Netherlands
Workplace
Remote
Posted
15/09
B
Influencer marketing en account support intern (m/v/o)Intern
Bertelsmann-Jobs
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
15/09
Junior Influencer Marketing Manager (m/w/d) | DeutschsprachigJunior
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
15/09
Account Manager, Influencer Marketing (Germany)
Viral Nation Inc.
Location
Germany
Workplace
On-site
Posted
14/09
Influencer Marketing Manager, Lume and Mando
Mammoth Brands · USD 100k-130k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
14/09
Influencer Marketing Manager, Lume and Mando
Lume Deodorant · USD 100k-130k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
14/09
Junior Projektmanager:in (gn) - Social Media & Influencer MarketingJunior
Intermate Media GmbH
Location
Berlin, Germany +2 more
Workplace
Hybrid
Posted
14/09
Supervisor Influencer Marketing
Ogilvy
Location
Madrid, Spain
Workplace
On-site
Posted
14/09
Supervisor Influencer Marketing
Ogilvy
Location
Madrid, Spain
Workplace
On-site
Posted
14/09
Influencer Marketing Coordinator (Canada)
Later
Location
Vancouver, Canada
Workplace
On-site
Posted
11/09
Influencer Marketing Coordinator (Canada)
Later
Location
Remote
Workplace
Remote
Posted
11/09
Influencer Marketing Strategy Co-Op
Later
Location
Boston, MA, US
Workplace
On-site
Posted
11/09
Influencer Marketing Services Co-op
Later
Location
Boston, MA, US
Workplace
On-site
Posted
11/09
List Builder - Influencer Marketing
Influur
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
11/09
Influencer Marketing DACH (Praktikum für 6 Monate)
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
10/09
Influencer Marketing Manager (Freelance)
Movers+Shakers
Location
New York City, NY, US
Workplace
On-site
Posted
09/09
Senior Director, Influencer MarketingDirector
M Booth · USD 131k-140k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
09/09

Seniority mix

Employment type

full time89
intern8
contract2
part time1
temporary1

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