Influencer Marketing Manager Jobs

213 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$117K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 43 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

215 jobs
Junior Influencer Marketing Manager (gn) - ESNJunior
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
21/07
Junior Influencer Marketing Manager (gn) - ESNJunior
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
21/07
Influencer Marketing Specialist
SAMY
Location
Bogotá, Colombia
Workplace
On-site
Posted
21/07
Senior Influencer Marketing SpecialistSenior
SAMY
Location
London, UK
Workplace
On-site
Posted
21/07
Influencer Marketing Specialist
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
21/07
Influencer Manager
Axi
Location
Cyprus
Workplace
On-site
Posted
21/07
Senior Influencer Manager 12month FTC ( Fluent in French )Senior
VaynerMedia LLC
Location
London, UK
Workplace
On-site
Posted
20/07
Influencer Marketing Manager
Rothy's · USD 120k-145k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
17/07
Senior Manager, Influencer Marketing & Amplification LeadLead
ServiceNow · USD 134k-234k/yr
Location
San Diego, CA, US
Workplace
Remote
Posted
17/07
Influencer Marketing Specialist
SAMY
Location
Bogotá, Colombia
Workplace
On-site
Posted
17/07
Influencer Marketing Specialist
SAMY
Location
Bogotá, Colombia
Workplace
On-site
Posted
17/07
Senior Influencer ManagerSenior
Airbnb · USD 139k-163k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
16/07
Influencer Marketing Manager
Emma
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
15/07
Influencer Marketing DirectorDirector
SAMY
Location
London, UK
Workplace
On-site
Posted
15/07
Influencer Marketing (Go-To-Market) Contractor
Suno
Location
United States
Workplace
Remote
Posted
14/07
Senior Influencer Marketing Manager:in (m/w/d)Senior
celebrate company GmbH · EUR 59k-80k/yr
Location
Gilching, Germany +3 more
Workplace
Remote
Posted
14/07
Influencer Marketing Manager
Bubble Skincare · USD 80k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
13/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
San Diego, CA, US
Workplace
On-site
Posted
10/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
Portland, OR, US
Workplace
On-site
Posted
10/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
10/07
Influencer Marketing Manager - UK (Freelance)
Movers+Shakers
Location
London, UK
Workplace
On-site
Posted
10/07
Influencer Marketing Managers: Paid Interview on Creator Discovery
Terac
Location
United Kingdom
Workplace
Remote
Posted
09/07
Influencer Marketing Lead (On-Site)Lead
Integra Beauty
Location
Dania Beach, FL, US
Workplace
On-site
Posted
09/07
Director, Influencer Marketing (Consumer)Director
Orchestra · USD 110k-120k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
09/07
Creator & Influencer Manager
NinjaTrader · USD 95k-145k/yr
Location
Chicago, IL, US
Workplace
Remote
Posted
08/07

Seniority mix

Employment type

full time82
intern5
contract4
part time3
freelance1

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