Paid Social Manager Jobs

Key responsibilities

• Plan, build, and launch paid social campaigns across Meta, TikTok, LinkedIn, and other platforms
• Manage budgets, bid strategies, and pacing to hit performance targets
• Define and refine audience segments using first-party data, lookalikes, and interest targeting
• Analyse campaign data and produce performance reports with actionable recommendations
• Brief or iterate on ad creative based on performance signals
• Run structured A/B tests on audiences, creatives, and landing pages
• Collaborate with client or brand stakeholders to align paid social activity with broader marketing objectives

Skills & tools

• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Google Analytics / GA4
• Audience segmentation and retargeting
• Bid management and budget optimisation
• A/B and multivariate testing
• Performance reporting and data visualisation
• Pixel and conversion tracking setup
• Creative briefing and copy feedback

Education & background

Bachelor's degree in marketing, communications, or a related field, though demonstrable campaign experience and platform certifications are commonly weighted equally.

Career path

Typically progresses from Junior or Associate Paid Social Manager → Paid Social Manager → Senior Manager or Account Manager → Associate Director → Director of Paid Social or Head of Performance Marketing; specialisations include user acquisition, e-commerce performance, and agency client leadership.