Influencer Marketing Manager Jobs

191 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$123K
USD/yr
Average
$122K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

26% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

192 jobs
Influencer Marketing Specialist – Scouting & Talent Curation
SAMY
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
15 minutes ago
Influencer Marketing Manager | Mid
Nord Security · EUR 35k-53k/yr
Location
Italy
Workplace
Remote
Posted
4 hours ago
Influencer Manager
Canva
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
19 hours ago
Influencer Marketing Manager
Triple Whale · USD 90k-112k/yr
Location
United States
Workplace
Remote
Posted
14/08
H
Senior Influencer Marketing ManagerSenior
Hasbro · USD 112k-199k/yr
Location
Renton, WA, US
Workplace
On-site
Posted
14/08
Influencer Marketing Manager (m/w/d) | Deutschsprachig
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
14/08
Senior Influencer Marketing Manager (m/w/d) | DeutschsprachigSenior
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
14/08
Influencer Marketing Officer (UAE National)
Etihad Airways
Location
Abu Dhabi, United Arab Emirates
Workplace
On-site
Posted
14/08
Head of GOAT - Influencer MarketingHead
WPP Media
Location
Kuala Lumpur, Malaysia
Workplace
On-site
Posted
13/08
Influencer Marketing Coordinator
Linqia
Location
Bogotá, Colombia
Workplace
On-site
Posted
12/08
Influencer Marketing Manager
The Pokémon Company International
Location
Bellevue, WA, US
Workplace
On-site
Posted
12/08
Advertisers And Creators: Influencer Marketing Campaigns
Terac
Location
India
Workplace
Remote
Posted
11/08
Influencer Marketing Manager
Partyhat
Location
Canada +10 more
Workplace
Remote
Posted
10/08
Social Media & Influencer Manager
hiregummy
Location
Workplace
On-site
Posted
09/08
Account Specialist, Influencer Marketing
Acceleration Partners · USD 55k-60k/yr
Location
Dallas, TX, US +5 more
Workplace
On-site
Posted
07/08
GenAI Influencer Marketing Manager
OLIVER Agency
Location
Jakarta, Indonesia
Workplace
On-site
Posted
07/08
Social Media Specialist, Influencer Marketing
Runway · USD 100k-150k/yr
Location
Seattle, WA, US +2 more
Workplace
Remote
Posted
06/08
Social Media & Influencer Manager, North America
Groupon
Location
Chicago, IL, US
Workplace
Remote
Posted
06/08
Senior Influencer Marketing ManagerSenior
Axi
Location
Singapore
Workplace
On-site
Posted
06/08
Influencer Marketing Manager, North America (12 Month Fixed Term Contract)
Canva · USD 110k-202k/yr
Location
San Francisco, CA, US
Workplace
Hybrid
Posted
06/08
Strategic Account Manager - Influencer Marketing
Influur
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
06/08
Client Solutions Manager - Influencer Marketing | UK
Kyra
Location
United Kingdom
Workplace
Remote
Posted
05/08
Manager:in Brand Relations & Influencer Marketing // hybrid möglich
E. Breuninger GmbH & Co.
Location
Stuttgart, Germany
Workplace
Hybrid
Posted
05/08
Influencer Marketing Specialist
SAMY
Location
Lima, Peru
Workplace
Hybrid
Posted
04/08
Influencer Marketing Manager | Mid-Senior Senior
Nord Security · EUR 29k-50k/yr
Location
Vilnius, Lithuania +1 more
Workplace
Remote
Posted
03/08
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Seniority mix

Employment type

full time76
intern7
contract3
freelance1
part time1

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