Influencer Marketing Manager Jobs

201 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$126K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 42 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

20% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

201 jobs
Head of Influencer MarketingHead
Oktopost
Location
Ramat Gan, Israel
Workplace
Hybrid
Posted
19 hours ago
Influencer Marketing Intern - (French Speaker)Intern
Emma
Location
Lisbon, Portugal
Workplace
Hybrid
Posted
25/09
R
Global Communications, PR & Influencer Marketing Trainee
Radisson Hotel Group
Location
Brussels, Belgium
Workplace
On-site
Posted
25/09
Director, Organic Social & Influencer MarketingDirector
Equinox · USD 180k-200k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
23/09
Influencer Manager
VML
Location
Bogotá, Colombia
Workplace
On-site
Posted
23/09
Influencer Marketing Manager DACH Multi-Brand (m/w/d)
Multiecom GmbH
Location
Düsseldorf, Germany
Workplace
On-site
Posted
23/09
Project Manager Influencer Marketing
SAMY
Location
Madrid, Spain
Workplace
Hybrid
Posted
23/09
FTC B2B Influencer Marketing Lead, EMEALead
GreenLight Workforce Solutions Inc
Location
London, UK
Workplace
Remote
Posted
23/09
Influencer Marketing Coordinator - Bilingual Spanish
Later
Location
Remote
Workplace
Remote
Posted
23/09
Head of Influencer MarketingHead
Emergent Labs
Location
Bengaluru, India
Workplace
On-site
Posted
23/09
Senior Influencer ManagerSenior
Monks · CAD 80k-87k/yr
Location
Canada
Workplace
On-site
Posted
22/09
Influencer Marketing - Sr Associate Digital MarketingSenior
Mattel
Location
Mexico
Workplace
On-site
Posted
22/09
Program Coordinator, Influencer Marketing
We Are Rosie
Location
Palmetto, GA, US
Workplace
Remote
Posted
22/09
Influencer Marketing Coordinator
Linqia
Location
Bogotá, Colombia
Workplace
On-site
Posted
21/09
Senior Influencer Marketing Campaign AssociateSenior
Linqia
Location
San Francisco, CA, US
Workplace
On-site
Posted
21/09
Senior Influencer Marketing Campaign AssociateSenior
Linqia
Location
Chicago, IL, US
Workplace
On-site
Posted
21/09
Sr. Manager, Influencer Marketing & Community, rhodeSenior
e.l.f. Beauty · USD 110k-140k/yr
Location
Beverly Hills, CA, US
Workplace
Hybrid
Posted
21/09
Influencer Marketing Specialist
Roblox · USD 152k-191k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
21/09
Operations Manager, Influencer Marketing
Roblox · USD 191k-234k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
21/09
Senior Client Solutions Manager, Sports & Entertainment Brand, Influencer Marketing (Remote - US, EST hours)Senior
Kyra · USD 100k-110k/yr
Location
United States
Workplace
Remote
Posted
21/09
Influencer Marketing Coordinator
Roblox
Location
São Paulo, Brazil
Workplace
On-site
Posted
18/09
Influencer Marketing Specialist L'Oréal Luxe
SAMY
Location
Madrid, Spain
Workplace
Hybrid
Posted
18/09
Senior Influencer Marketing Specialist L'Oréal - Maternity LeaveSenior
SAMY
Location
Madrid, Spain
Workplace
Hybrid
Posted
18/09
Senior Influencer Marketing Manager (all genders)Senior
Sunday Natural
Location
Berlin, Germany
Workplace
On-site
Posted
18/09
South Korea Influencer Marketing InternIntern
Emma
Location
Seoul, South Korea
Workplace
Hybrid
Posted
18/09
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Seniority mix

Employment type

full time88
intern8
contract2
part time1
temporary1

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