A Community Manager is the day-to-day voice of a brand within its online and offline communities. They monitor and respond to comments, messages, and mentions across social media platforms, forums, and community spaces; create and schedule content that sparks conversation; identify and engage key community members and advocates; and surface community feedback to internal teams. They track engagement metrics to understand what resonates, moderate discussions to maintain a safe and on-brand environment, and develop initiatives, such as campaigns, events, or ambassador programs, that deepen member relationships and grow the community over time.
Key responsibilities
Monitor and respond to comments, messages, and mentions across social platforms and community forums
Create and schedule community-focused content including posts, prompts, and conversation starters
Identify, engage, and nurture community advocates and brand ambassadors
Moderate community spaces to enforce guidelines and maintain a positive environment
Track and report on engagement metrics, community growth, and sentiment
Relay community feedback and insights to product, marketing, and customer service teams
Skills & tools
Social media management (Instagram, TikTok, Facebook, LinkedIn, X/Twitter)
Community platforms (Discord, Reddit, Slack, Circle)
Social listening and monitoring tools (Sprout Social, Hootsuite, Brandwatch)
Copywriting and brand voice
Content scheduling and publishing
Community moderation
Analytics and reporting
Stakeholder communication and cross-functional collaboration
Education & background
Bachelor's degree in communications, marketing, or a related field, though portfolio and demonstrated community-building experience are often equally weighted
Career path
Can progress to Senior Community Manager, Head of Community, or Social Media Manager, or specialize into community strategy, developer relations, or brand partnerships
Salary
Median
$81K
USD/yr
Average
$96K
USD/yr
Minimum
$39K
USD/yr
Maximum
$320K
USD/yr
Based on 109 disclosed USD postings · Community Manager, USD-disclosed