Social Media Manager Jobs
What does a Social Media Manager do?
A Social Media Manager owns a brand's day-to-day presence across platforms such as Instagram, LinkedIn, TikTok, and X. They develop and execute content calendars, write copy and brief creative assets, monitor community interactions, and analyse performance data to refine strategy. Depending on the organisation, the role spans organic content, paid social campaigns, influencer coordination, and cross-functional collaboration with marketing, PR, and product teams to ensure messaging is consistent and on-brand.
Key responsibilities
- Plan and manage monthly content calendars across multiple social platforms
- Write captions, scripts, and briefs for static, video, and story formats
- Monitor comments, DMs, and mentions to manage community engagement
- Track and report on KPIs such as reach, engagement rate, follower growth, and conversions
- Coordinate paid social campaigns including audience targeting, budget pacing, and creative testing
- Stay current with platform algorithm changes, trends, and emerging formats
Skills & tools
How to become a Social Media Manager
Education & background
Bachelor's degree in marketing, communications, or journalism common, though portfolio and platform experience are frequently weighted equally by employers.
Career path
Progresses from Social Media Executive or Coordinator to Senior Social Media Manager, Head of Social Strategy, or into broader roles such as Digital Marketing Manager or Head of Content.
Salary
26% of Social Media Manager postings are remote. Remote Social Media Manager jobs →
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Social Media Manager jobs: common questions
What does a social media manager do exactly?
A Social Media Manager owns a brand's day-to-day presence across platforms such as Instagram, LinkedIn, TikTok, and X. They develop and execute content calendars, write copy and brief creative assets, monitor community interactions, and analyse performance data to refine strategy. Depending on the organisation, the role spans organic content, paid social campaigns, influencer coordination, and cross-functional collaboration with marketing, PR, and product teams to ensure messaging is consistent and on-brand.
How do I become a social media manager?
Bachelor's degree in marketing, communications, or journalism common, though portfolio and platform experience are frequently weighted equally by employers. Progresses from Social Media Executive or Coordinator to Senior Social Media Manager, Head of Social Strategy, or into broader roles such as Digital Marketing Manager or Head of Content.
What skills do you need to be a social media manager?
The requirements that appear most in Social Media Manager postings include Content planning and editorial calendars, Copywriting for social formats, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads / TikTok for Business, Community management.
Related & nearby
Tools Social Media Managers use
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