Social Media Manager Jobs

Key responsibilities

• Plan and manage monthly content calendars across multiple social platforms
• Write captions, scripts, and briefs for static, video, and story formats
• Monitor comments, DMs, and mentions to manage community engagement
• Track and report on KPIs such as reach, engagement rate, follower growth, and conversions
• Coordinate paid social campaigns including audience targeting, budget pacing, and creative testing
• Stay current with platform algorithm changes, trends, and emerging formats

Skills & tools

• Content planning and editorial calendars
• Copywriting for social formats
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads / TikTok for Business
• Community management
• Social listening tools (e.g. Brandwatch, Sprout Social, Hootsuite)
• Analytics and reporting (native platform insights, Google Analytics)
• Short-form video production and editing
• A/B testing and paid social optimisation

Education & background

Bachelor's degree in marketing, communications, or journalism common, though portfolio and platform experience are frequently weighted equally by employers.

Career path

Progresses from Social Media Executive or Coordinator to Senior Social Media Manager, Head of Social Strategy, or into broader roles such as Digital Marketing Manager or Head of Content.