Summary of the Social Media Specialist (m/f/d) job at Wellhub

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We’re hiring a Social Media Specialist for our Marketing team in Munich (Hybrid)!

In this role, you'll lead Wellhub´s local social media strategy across Germany, one of our key European markets. You will own the planning, creation, and execution of culturally relevant content, collaborating closely with regional and global marketing teams, creators, and partners to amplify brand presence, drive community engagement, and continuously optimize performance using data-driven insights.

YOUR IMPACT

Own Local Social Media Strategy

• Drive end-to-end local social media strategy and social content calendar for Germany across Instagram, LinkedIn, and Youtube channels, aligning with global priorities.
• Lead social-first content creation, capturing event moments and directing designers, photographers, and videographers to produce high-quality assets.
• Establish and grow community engagement while building strong relationships with local influencers, partners, creators and wellbeing communities.
• Execute impactful local activations, managing influencer collaborations and social coverage for key product launches and brand events.
• Ensure continuous content optimization by tracking analytics, social listening, and preparing actionable performance reports for cross-functional teams.
• Collaborate closely with regional and global marketing stakeholders to adapt campaigns to local cultural contexts and share best practices across regions.
• Roll up your sleeves and help when needed.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• You bring at least 4–6 years of experience in social media management and execution.
• You have extensive experience developing and executing end-to-end local social media strategies across key platforms.
• You are an expert storyteller with solid in-depth knowledge of short-form video production, copywriting, and leveraging current platform trends and best practices.
• You are a skilled relationship-builder with prior work experience managing influencer and creator collaborations from brief to execution.
• You are a data-minded strategist with the ability to utilize social media management, listening and analytics tools to translate performance insights into action.
• You are an organized project owner with the eagerness to embrace a fast-paced environment and juggle multiple priorities both independently and cross-functionally.
• You're fluent in German and English. Additional language skills are considered a plus.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in social media strategy execution and German fluency are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our benefits include:

WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive 30 days paid holiday per year in addition to annual holidays (including an extra holiday on your birthday!).

PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

Want to see what it’s really like to work here? Follow us on Instagram @lifeatwellhub and watch our team video on YouTube!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and celebrate your authentic self.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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