Social Media Coordinator Jobs

Key responsibilities

• Plan and maintain a social media content calendar across multiple platforms
• Write, edit, and schedule posts including captions, hashtags, and asset coordination
• Monitor comments, DMs, and mentions to engage with the community in a timely manner
• Track and report on key metrics such as reach, engagement rate, and follower growth
• Collaborate with designers, photographers, and marketing teams to produce on-brand content
• Stay current on platform algorithm changes, trends, and emerging formats (e.g. Reels, Stories)

Skills & tools

• Content scheduling tools (Hootsuite, Sprout Social, Later, Buffer)
• Copywriting and caption writing
• Basic graphic design (Canva, Adobe Express)
• Social media analytics and reporting
• Community management
• Instagram, TikTok, LinkedIn, Facebook, X platform knowledge
• Short-form video editing (CapCut, InShot)
• Brand voice and tone consistency

Education & background

Bachelor's degree in communications, marketing, or journalism common, though portfolio and demonstrated platform experience often weigh equally.

Career path

Typically progresses to Social Media Manager, then Senior Social Media Manager or Head of Social; can also specialize into content strategy, paid social, or influencer marketing.