Summary of the Social Media Specialist job at H&M Group

Company Description

& Other Stories is a modern fashion brand that tells expressive stories. Designed for everyday living – with its excitement, curiosity and imperfections – our clothes empower those who think differently. Learn more about & Other Stories here.

Job Description

As a Social Media Specialist you will be responsible for shaping and driving social media performance, strengthening brand presence, and contributing to customer growth across social media platforms.

What you will do:

• Develop social media strategies including KPI setting and steering
• Monitor and analyse performance data and continuously improve channel effectiveness
• Translate audience insights, platform developments and emerging trends into actionable opportunities
• Own social media content requirements and ensure channel needs are integrated into campaign and production planning from the start
• Partner closely with the Social Media Creative Lead to secure optimized content for platforms, formats and audiences
• Project lead social media productions including budget ownership
• Identify opportunities to increase community engagement and channel performance
• Plan, publish, and monitor organic content across social platforms
• Collaborate with cross-functional teams to brief, align and plan content and campaigns
• Identify new opportunities and trends to enhance social media performance
• Contribute to long-term digital strategy development across the customer journey
   

WHO YOU’LL WORK WITH

You will collaborate closely with Creative, Digital Marketing, PR, E-commerce, as well as external partners. You will work cross-functionally to align content, campaigns, and brand storytelling across all social media channels.

Qualifications

WHO YOU ARE

We are looking for people with:

• Strong experience in social media management and organic channel strategy
• Deep knowledge of major platforms such as Instagram, Facebook, TikTok, YouTube, and Pinterest
• Experience with content planning, publishing, and optimisation tools
• Strong analytical skills and experience with tools such as Google Analytics and social media insights platforms
• Experience translating channel insights into content opportunities and production requirements
• Experience managing content calendars and coordinating content planning across stakeholders
• Strong project management skills and experience coordinating multiple stakeholders and deliverables
• Experience from fashion, lifestyle, retail or consumer brands
• Understanding of digital customer journeys and social commerce
• Experience working in international or global environments
• Fluency in English, both written and spoken

And people who are:

• Strategic with a strong eye for engaging, platform-relevant and visually appealing content
• Analytical and data-driven in decision-making
• Proactive with strong drive and initiative
• Structured and highly organized
• Collaborative and able to work across multiple teams and stakeholders
• Passionate and curious about fashion, social media, and digital innovation

Additional Information

This is a full time temporary contract based at our Head Office in Stockholm.

If you feel this opportunity is exciting feel free to apply by sending in your CV and Portfolio in English as soon as possible, but no later than the 18th August 2026. Due to data policies, we only accept applications through our career page.

Please note that we may take the ad down before the application deadline if we receive a high volume of qualified applications—so we encourage you to apply early. 

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with four days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities.

WHY YOU’LL LOVE WORKING HERE

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this, &Other Stories colleagues also receive:

• 30 days holiday
• A collective agreement which includes pension and life insurance
• Wellness benefit 4000kr/year
• Benify Benefits Portal

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

We look forward to hearing from you