Influencer Marketing Manager Jobs

215 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$116K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

215 jobs
Influencer Marketing AssociateJunior
RAD Amplify · USD 70k-80k/yr
Location
United States
Workplace
Remote
Posted
30/06
Senior Account Manager, Influencer MarketingSenior
Monks
Location
Madrid, Spain
Workplace
On-site
Posted
30/06
Influencer Marketing Manager - Japan
Speak
Location
Tokyo, Japan
Workplace
Remote
Posted
30/06
Senior Manager, Global Influencer MarketingSenior
Airwallex · USD 160k-220k/yr
Location
San Francisco, CA, US
Workplace
Remote
Posted
30/06
Influencer Manager
AccorHotel
Location
Phu Quoc, Vietnam
Workplace
On-site
Posted
29/06
i
Kakao & Influencer Marketing Specialist (Korean Market)
iHerb
Location
Seoul, South Korea
Workplace
On-site
Posted
26/06
i
LINE & Influencer Marketing Specialist (Japan Market)
iHerb
Location
Japan
Workplace
Remote
Posted
26/06
i
Whatsapp & Influencer Marketing Specialist (Singapore market)
iHerb
Location
Seoul, South Korea
Workplace
Remote
Posted
26/06
i
Whatsapp & Influencer Marketing Specialist (Hong Kong market)
iHerb
Location
Seoul, South Korea
Workplace
Remote
Posted
26/06
Influencer Marketing Team Lead (Gifting Campaigns)Lead
BURGA
Location
Vilnius, Lithuania
Workplace
On-site
Posted
26/06
WPP Media: Influencer Marketing Account Director- DubaiDirector
WPP Media
Location
Dubai, United Arab Emirates
Workplace
On-site
Posted
25/06
Associate Director of Influencer MarketingDirector
Our Place · USD 140k-155k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
24/06
Influencer Marketing Manager (Freelance)
Movers+Shakers
Location
New York City, NY, US
Workplace
On-site
Posted
23/06
Influencer Marketing Specialist
relayfi · CAD 90k/yr
Location
Toronto, Canada
Workplace
Remote
Posted
23/06
Senior Influencer Marketing Manager (gn) - Italy Senior
The Quality Group GmbH
Location
Italy
Workplace
Remote
Posted
18/06
Senior Influencer Marketing Manager (gn) - Italy Senior
The Quality Group GmbH
Location
Italy
Workplace
Remote
Posted
18/06
(Senior) Projektmanager:in (gn) - Social Media & Influencer MarketingSenior
Intermate Media GmbH
Location
Berlin, Germany +2 more
Workplace
On-site
Posted
18/06
Social Media & Influencer Marketing Manager - Bay Area, CA Based Role
Side · USD 135k-165k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
17/06
Manager, Influencer Marketing
relayfi · USD 149k-182k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
17/06
Influencer Marketing Coordinator
Editorialist
Location
United States
Workplace
Remote
Posted
17/06
Influencer Marketing Manager - Netherlands (gn)
The Quality Group GmbH
Location
Netherlands
Workplace
Remote
Posted
17/06
Influencer Marketing Manager - Netherlands (gn)
The Quality Group GmbH
Location
Netherlands
Workplace
Remote
Posted
17/06
Campaign manager- influencer marketing (remote)
Impact.com
Location
Copenhagen, Denmark
Workplace
Remote
Posted
17/06
S
Influencer Marketing Manager
SALT XC
Location
Chicago, IL, US
Workplace
On-site
Posted
16/06
Coordinator, PR & Influencer Marketing
Authentic Brands Group
Location
London, UK
Workplace
On-site
Posted
15/06

Seniority mix

Employment type

full time82
intern5
contract3
part time3
freelance1

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