Influencer Marketing Manager Jobs

214 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$116K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

214 jobs
Influencer Manager
Nothing · USD 92k-120k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
12/06
Director, Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
11/06
Director, Strategy (Influencer Marketing)Director
Viral Nation Inc. · USD 140k-160k/yr
Location
Canada
Workplace
On-site
Posted
11/06
Coordinator, Influencer Marketing, rhode
e.l.f. Beauty
Location
Beverly Hills, CA, US
Workplace
On-site
Posted
10/06
Influencer Marketing InternIntern
DEPT®
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
10/06
Influencer Marketing Manager (US)
Greenpark
Location
Workplace
On-site
Posted
10/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
Madrid, Spain
Workplace
Remote
Posted
09/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
Warsaw, Poland
Workplace
Remote
Posted
09/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
Lisbon, Portugal
Workplace
Remote
Posted
09/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
Amsterdam, Netherlands
Workplace
Remote
Posted
09/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
Berlin, Germany
Workplace
Remote
Posted
09/06
Influencer Marketing Manager (100% Remote)
Tether Operations Limited
Location
London, UK
Workplace
Remote
Posted
09/06
Senior Client Solutions Manager, Influencer Marketing (Remote - US, EST hours)Senior
Kyra · USD 100k-110k/yr
Location
United States
Workplace
Remote
Posted
04/06
Affiliate & Influencer Marketing Specialist (Trodo SIA / Latvija)
Trodo
Location
Mārupe, Latvia
Workplace
On-site
Posted
04/06
Influencer Marketing Coordinator
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
03/06
VP, Demand Generation (Influencer Marketing)VP
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
02/06
VP, Demand Generation (Influencer Marketing)VP
Viral Nation Inc.
Location
Canada
Workplace
On-site
Posted
02/06
Influencer Marketing Manager
Replit · USD 136k-170k/yr
Location
Foster City, CA, US
Workplace
Remote
Posted
02/06
Influencer Marketing Manager - B2B
Ogilvy
Location
London, UK
Workplace
On-site
Posted
02/06
Influencer Marketing Manager - B2B
Ogilvy
Location
London, UK
Workplace
On-site
Posted
02/06
Senior Influencer Marketing SpecialistSenior
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
02/06
B2B - Influencer Marketing Director Director
Ogilvy
Location
London, UK
Workplace
On-site
Posted
02/06
B2B - Influencer Marketing Director Director
Ogilvy
Location
London, UK
Workplace
On-site
Posted
02/06
Director, Influencer Marketing (Public Affairs)Director
Orchestra
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
01/06
Influencer Marketing Manager
Raising Cane's
Location
Plano, TX, US
Workplace
On-site
Posted
28/05

Seniority mix

Employment type

full time82
intern5
contract3
part time3
freelance1

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