Influencer Marketing Manager Jobs

197 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$126K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 42 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

21% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

198 jobs
GenAI Influencer Marketing Manager
OLIVER Agency
Location
Jakarta, Indonesia
Workplace
On-site
Posted
07/08
Manager, Influencer Marketing
Pulse Advertising GmbH
Location
London, UK
Workplace
On-site
Posted
07/08
Influencer Marketing Manager | SeniorSenior
Yadda
Location
Remote
Workplace
Remote
Posted
06/08
Social Media & Influencer Manager, North America
Groupon
Location
Chicago, IL, US
Workplace
Remote
Posted
06/08
Head of Influencer Marketing, Affiliate & PartnershipsHead
Eneba · EUR 65k-100k/yr
Location
Lithuania
Workplace
Remote
Posted
05/08
Client Solutions Manager - Influencer Marketing | UK
Kyra
Location
United Kingdom
Workplace
Remote
Posted
05/08
Influencer Marketing Manager | Mid-Senior Senior
Nord Security · EUR 29k-50k/yr
Location
Vilnius, Lithuania +1 more
Workplace
Remote
Posted
03/08
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
France
Workplace
On-site
Posted
31/07
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
Germany
Workplace
On-site
Posted
31/07
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
London, UK
Workplace
On-site
Posted
31/07
Influencer Marketing Account Supervisor- Bilingual Spanish
Later · USD 115k-140k/yr
Location
New York City, NY, US +1 more
Workplace
Remote
Posted
30/07
Associate Influencer Marketing ManagerJunior
Digital Extremes · CAD 70k-85k/yr
Location
London, UK
Workplace
Remote
Posted
30/07
Manager, Influencer Marketing
WPP Media
Location
Toronto, Canada
Workplace
On-site
Posted
28/07
Team Lead Influencer Marketing (d/w/m)Lead
Mawave Marketing GmbH
Location
Munich, Germany
Workplace
Remote
Posted
27/07
Director, Social Media & Influencer MarketingDirector
Kinder's · USD 215k-240k/yr
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
25/07
Influencer Marketing Coordinator
Glossier · USD 50k-65k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
22/07
Influencer Marketing Manager, Nebius Academy
Nebius
Location
London, UK +1 more
Workplace
On-site
Posted
22/07
Global Head of Influencer MarketingHead
NewGen
Location
London, UK
Workplace
On-site
Posted
22/07
Influencer Marketing Manager
Rothy's · USD 120k-145k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
17/07
Influencer Marketing Manager
Emma
Location
Frankfurt am Main, Germany
Workplace
Hybrid
Posted
15/07
Influencer Marketing DirectorDirector
SAMY
Location
London, UK
Workplace
Hybrid
Posted
15/07
Influencer Marketing Manager
Bubble Skincare · USD 80k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
13/07
Senior Influencer Marketing Analyst (f/m/d)Senior
Time for Nature GmbH
Location
Vienna, Austria
Workplace
Remote
Posted
10/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
06/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc. · CAD 70k-80k/yr
Location
Canada
Workplace
On-site
Posted
06/07

Seniority mix

Employment type

full time89
intern7
contract2
part time1
temporary1

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