Influencer Marketing Manager Jobs

199 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$128K
USD/yr
Average
$129K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 43 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

21% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

199 jobs
B2B Partnerships & Influencer Marketing Manager
Yazio
Location
London, UK +3 more
Workplace
Remote
Posted
06/07
Influencer Marketing & Partnerships Lead (all genders) - Yoshi enLead
Sunday Natural
Location
Berlin, Germany
Workplace
On-site
Posted
03/07
C
Influencer Marketing Manager
CookUnity · USD 100k-110k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/07
Influencer Marketing Manager
Leveraged Media · USD 120k-140k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Influencer Marketing Manager - Japan
Speak
Location
Tokyo, Japan
Workplace
Remote
Posted
30/06
Influencer Marketing Manager (m/f/d)
Every. GmbH
Location
Berlin, Germany
Workplace
On-site
Posted
29/06
WPP Media: Associate, Influencer Marketing, LebanonJunior
WPP Media
Location
Beirut, Lebanon
Workplace
On-site
Posted
29/06
Influencer Manager
AccorHotel
Location
Phu Quoc, Vietnam
Workplace
On-site
Posted
29/06
Influencer Marketing Manager (m/w/d)
benuta GmbH
Location
Köln, Germany
Workplace
Hybrid
Posted
26/06
Associate Director of Influencer MarketingDirector
Our Place · USD 140k-155k/yr
Location
Los Angeles, CA, US
Workplace
Hybrid
Posted
24/06
Influencer Manager
fonio · EUR 65k-85k/yr
Location
Munich, Germany +1 more
Workplace
On-site
Posted
18/06
Manager, Influencer Marketing
relayfi · USD 149k-182k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
17/06
Influencer Marketing Manager
Raising Cane's
Location
Plano, TX, US
Workplace
On-site
Posted
28/05
Social Media and Influencer Manager
Eleventh Hour Games
Location
Remote
Workplace
Remote
Posted
26/05
E
Influencer Marketing DirectorDirector
Epic Games · USD 178k-261k/yr
Location
BLANK,BLANK,Multiple Locations
Workplace
On-site
Posted
18/05
E
Influencer Marketing DirectorDirector
Epic Games
Location
Cary, NC, US
Workplace
On-site
Posted
18/05
Influencer Marketing Specialist インフルエンサーマーケティングスペシャリスト - Tokyo
Plaud
Location
Tokyo, Japan
Workplace
On-site
Posted
15/05
Associate Director, New Business Strategy (Influencer Marketing)Director
Viral Nation Inc. · USD 120k-140k/yr
Location
Canada
Workplace
On-site
Posted
13/05
Associate Director, New Business Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
13/05
Senior Influencer Marketing ManagerSenior
Apify Technologies s.r.o.
Location
Prague, Czechia
Workplace
Remote
Posted
12/05
Associate Vice President, Influencer MarketingVP
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Associate Director, Influencer MarketingDirector
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Manager, Influencer Marketing
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Account Coordinator, Influencer Marketing
Aftershock Media Group · USD 36k-50k/yr
Location
—
Workplace
On-site
Posted
05/05
Influencer Marketing Manager
Rehire
Location
Buenos Aires, Argentina
Workplace
Remote
Posted
30/04

Seniority mix

Employment type

full time90
intern7
contract2
part time1
temporary1

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