Influencer Marketing Manager Jobs

214 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$116K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

214 jobs
Social Media Manager & Influencer Manager
OLIVER Agency
Location
Hamburg, Germany
Workplace
On-site
Posted
28/05
Social Media and Influencer Manager
Eleventh Hour Games
Location
Remote
Workplace
Remote
Posted
26/05
Account Supervisor, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
22/05
PR & Influencer Marketing Specialist
Polène Paris
Location
Paris, France
Workplace
On-site
Posted
21/05
Senior Creative, Influencer MarketingSenior
Collectively · USD 98k-110k/yr
Location
Remote
Workplace
Remote
Posted
19/05
Influencer Marketing Manager - Netherlands (gn)
The Quality Group GmbH
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
19/05
Influencer Marketing Manager - Netherlands (gn)
The Quality Group GmbH
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
19/05
E
Influencer Marketing DirectorDirector
Epic Games · USD 178k-261k/yr
Location
BLANK,BLANK,Multiple Locations
Workplace
On-site
Posted
18/05
E
Influencer Marketing DirectorDirector
Epic Games
Location
Cary, NC, US
Workplace
On-site
Posted
18/05
Influencer Marketing Specialist インフルエンサーマーケティングスペシャリスト - Tokyo
Plaud
Location
Tokyo, Japan
Workplace
On-site
Posted
15/05
Associate Director, New Business Strategy (Influencer Marketing)Director
Viral Nation Inc. · USD 120k-140k/yr
Location
Canada
Workplace
On-site
Posted
13/05
Associate Director, New Business Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
13/05
Social Media & Influencer Marketing Manager
Culligan Quench · USD 90k-100k/yr
Location
King of Prussia, PA, US
Workplace
On-site
Posted
13/05
Senior Influencer Marketing ManagerSenior
Apify Technologies s.r.o.
Location
Prague, Czechia
Workplace
Remote
Posted
12/05
Influencer Marketing Coordinator
unybrands
Location
Mexico
Workplace
On-site
Posted
12/05
Influencer Marketing Coordinator
unybrands
Location
Caracas, Venezuela
Workplace
On-site
Posted
12/05
i
Manager, APAC Social Media & Influencer Marketing
iHerb
Location
Seoul, South Korea
Workplace
Remote
Posted
07/05
Associate Vice President, Influencer MarketingVP
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Associate Director, Influencer MarketingDirector
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Manager, Influencer Marketing
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Associate Director, Influencer MarketingDirector
WPP Media
Location
Bengaluru, India
Workplace
On-site
Posted
06/05
Associate Vice President, Influencer MarketingVP
WPP Media
Location
Bengaluru, India
Workplace
On-site
Posted
06/05
Werkstudent*in Influencer Marketing
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
05/05
Account Coordinator, Influencer Marketing
Aftershock Media Group · USD 36k-50k/yr
Location
Workplace
On-site
Posted
05/05
i
Manager, APAC Social Media and Influencer Marketing (Korea)
iHerb
Location
Seoul, South Korea
Workplace
On-site
Posted
04/05

Seniority mix

Employment type

full time82
intern5
contract3
part time3
freelance1

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