Influencer Marketing Manager Jobs

199 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$128K
USD/yr
Average
$129K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 43 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

21% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

199 jobs
Director Of Influencer MarketingDirector
Superpower
Location
San Francisco, CA, US
Workplace
On-site
Posted
29/04
Senior Manager, Influencer MarketingSenior
Pulse Advertising GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
21/04
Associate Director, Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
13/04
Associate Director, Strategy (Influencer Marketing)Director
Viral Nation Inc. · USD 120k-140k/yr
Location
Canada
Workplace
On-site
Posted
13/04
Influencer Marketing Account Supervisor
Later · USD 115k-140k/yr
Location
New York City, NY, US +4 more
Workplace
Remote
Posted
07/04
Vice President, Influencer MarketingVP
Orchestra · USD 147k-156k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
30/03
Influencer Manager
WPP Media
Location
Belgrade, Serbia
Workplace
On-site
Posted
24/03
Influencer Marketing Consultant
Right Side Up
Location
Austin, TX, US
Workplace
Remote
Posted
18/03
Influencer Manager
NewGen
Location
London, UK
Workplace
On-site
Posted
18/03
Account Manager, Influencer Marketing (France)
Viral Nation Inc.
Location
France
Workplace
On-site
Posted
13/03
Account Manager, Influencer Marketing (UK)
Viral Nation Inc.
Location
London, UK
Workplace
On-site
Posted
13/03
Director, Client Services (Influencer Marketing)Director
Viral Nation Inc. · USD 140k-155k/yr
Location
Canada
Workplace
On-site
Posted
12/03
Junior PR & Influencer Marketing SpecialistJunior
Ogilvy
Location
Warsaw, Poland
Workplace
On-site
Posted
11/03
Account Supervisor, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
04/03
Influencer Marketing Intern - French SpeakerIntern
Trade Republic
Location
Headquarter
Workplace
On-site
Posted
04/03
(Senior) Influencer Marketing Manager DACH (f/m/x)Senior
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
26/02
Account Manager, Influencer Marketing
Viral Nation Inc. · CAD 60k-80k/yr
Location
Canada
Workplace
On-site
Posted
25/02
Account Manager, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
25/02
Vice President, Influencer MarketingVP
Small Girls PR · USD 147k-156k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
20/02
Social Media and Influencer Marketing Manager
Injective
Location
New York City, NY, US
Workplace
Remote
Posted
11/02
(Junior) Influencer Marketing Manager DACH (m/w/d)Junior
Multiecom GmbH
Location
Düsseldorf, Germany
Workplace
On-site
Posted
28/01
Internship, Influencer MarketingIntern
Pulse Advertising GmbH
Location
Hamburg, Germany
Workplace
On-site
Posted
22/01
Sr. Strategist (Influencer Marketing)Senior
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
20/01
Sr. Strategist (Influencer Marketing)Senior
Viral Nation Inc. · USD 85k-105k/yr
Location
Canada
Workplace
On-site
Posted
20/01
Account Manager, Influencer Marketing (4-Month Contract)
Viral Nation Inc.
Location
Canada
Workplace
On-site
Posted
08/01

Seniority mix

Employment type

full time90
intern7
contract2
part time1
temporary1

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