Influencer Marketing Manager Jobs

214 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$116K
USD/yr
Average
$118K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 44 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

25% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

214 jobs
(Senior) Influencer Marketing Manager DACH (f/m/x)Senior
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
26/02
Influencer Marketing Manager
DB Financial
Location
New Cairo, Egypt
Workplace
On-site
Posted
19/02
Social Media and Influencer Marketing Manager
Injective
Location
New York City, NY, US
Workplace
Remote
Posted
11/02
UK Influencer Marketing Manager - AMS/London
Plaud
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
05/02
Influencer Marketing Manager( Global Growth)
NetEase Games
Location
Singapore-Guoco Midtown
Workplace
On-site
Posted
21/01
Sr. Strategist (Influencer Marketing)Senior
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
20/01
Sr. Strategist (Influencer Marketing)Senior
Viral Nation Inc. · USD 85k-105k/yr
Location
Canada
Workplace
On-site
Posted
20/01
Senior Manager Influencer Marketing (Mensch)Senior
WPP Media
Location
Düsseldorf, Germany
Workplace
On-site
Posted
18/12
Manager Influencer Marketing (Mensch)
WPP Media
Location
Düsseldorf, Germany
Workplace
On-site
Posted
18/12
Influencer Marketing Manager
Careers at Eucalyptus
Location
London, UK
Workplace
On-site
Posted
10/12
Influencer Manager
VaynerMedia LLC
Location
Sydney, Australia
Workplace
On-site
Posted
09/12
Public Relations & Influencer Marketing Assistant (Beauty & Lifestyle)Junior
another
Location
Mexico City, Mexico
Workplace
On-site
Posted
11/11
Stage Influencer Marketing
WPP Media
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
03/11
Account Manager, Influencer Marketing
Aftershock Media Group · USD 45k-70k/yr
Location
Workplace
On-site
Posted
21/10
Senior Account Manager Influencer MarketingSenior
WPP Media
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
03/10
Werkstudentin im Bereich Influencer Marketing (m/w/d)
Gusti Leder GmbH
Location
Rostock, Germany
Workplace
On-site
Posted
17/09
Account Director, Influencer Marketing Director
Viral Nation Inc.
Location
Canada
Workplace
On-site
Posted
08/09
Account Director, Influencer Marketing Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
08/09
Backoffice Mitarbeiter*in (m/w/d) – Influencer Marketing Fashion
Newstel
Location
Workplace
On-site
Posted
23/06
Account Manager, Influencer Marketing - English & Mandarin Fluent
Aftershock Media Group · USD 45k-65k/yr
Location
Workplace
On-site
Posted
03/06
Account Manager - Influencer Marketing
Later
Location
Boston, MA, US +5 more
Workplace
Remote
Posted
21/05
Influencer Marketing Coordinator
Later
Location
Boston, MA, US +4 more
Workplace
Remote
Posted
13/05
Influencer Marketing Executive (Consultant / Project) El Salvador (Project)
another
Location
El Salvador
Workplace
On-site
Posted
11/04
Influencer Marketing Executive (Consultant / Project) Ecuador
another
Location
Quito, Ecuador
Workplace
On-site
Posted
11/04
Influencer Marketing Executive (Consultant / Project) República Dominicana
another
Location
Dominican Republic
Workplace
On-site
Posted
28/03

Seniority mix

Employment type

full time82
intern5
contract3
part time3
freelance1

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Tools Influencer Marketing Managers use

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