A Content Manager owns the end-to-end content lifecycle for a brand or product: developing editorial strategies, briefing and producing written, visual, and multimedia content, managing publication schedules across web, social, and email channels, and measuring performance to refine future output. They work closely with marketing, design, SEO, and product teams to ensure content is on-brand, accurate, and optimised for its intended audience and platform.
Key responsibilities
Develop and maintain a content calendar across web, social media, and email
Write, edit, and proofread copy for blogs, landing pages, social posts, and campaigns
Brief and coordinate with designers, videographers, and freelance contributors
Publish and manage content via CMS platforms (e.g. WordPress, Contentful)
Track content performance using analytics tools and report on key metrics
Ensure brand voice, tone, and messaging consistency across all channels
Skills & tools
Content strategy and editorial planning
Copywriting and editing
SEO best practices
CMS platforms (WordPress, Contentful, Drupal)
Social media management (LinkedIn, Instagram, TikTok)
Google Analytics / GA4
Basic image editing (Canva, Adobe Creative Suite)
Project management and stakeholder coordination
AI writing and content tools (e.g. ChatGPT, Jasper)
Education & background
Bachelor's degree in marketing, communications, journalism, or English common but not always required; strong portfolio often weighted equally
Career path
Junior Content Manager → Content Manager → Senior Content Manager → Head of Content or Content Director; or specialisation into SEO, Social, or Brand
Salary
Median
$108K
USD/yr
Average
$127K
USD/yr
Minimum
$50K
USD/yr
Maximum
$278K
USD/yr
Based on 32 disclosed USD postings · Content Manager, USD-disclosed