Content Marketing Manager Jobs
What does a Content Marketing Manager do?
A Content Marketing Manager develops and owns the content strategy that supports brand awareness, audience growth, and lead generation. Day-to-day, they research audience needs and search intent, commission or write long-form articles, guides, case studies, and social copy, then distribute content across blogs, email, and social channels. They track performance metrics to refine the editorial calendar, collaborate with SEO, demand generation, and product marketing teams, and ensure all content reflects the brand voice and messaging framework.
Key responsibilities
- Build and maintain an editorial calendar aligned to campaign and business goals
- Write, edit, and manage production of blog posts, whitepapers, case studies, and social content
- Conduct keyword and audience research to inform content topics and formats
- Distribute content across owned channels and coordinate with social and email teams
- Measure content performance (traffic, engagement, pipeline influence) and report findings
- Brief and manage freelance writers, agencies, or internal contributors
Skills & tools
Education & background
Bachelor's degree in marketing, communications, journalism, or English common but not universal, portfolio and demonstrated results often weighted equally.
Career path
Typically progresses from Content Specialist or Coordinator → Content Marketing Manager → Senior Content Marketing Manager → Head of Content or VP of Content Marketing; some specialise into SEO Content, Product Marketing, or Brand.
Salary
Content Marketing Manager jobs
