Content Marketing Manager Jobs

Key responsibilities

• Build and maintain an editorial calendar aligned to campaign and business goals
• Write, edit, and manage production of blog posts, whitepapers, case studies, and social content
• Conduct keyword and audience research to inform content topics and formats
• Distribute content across owned channels and coordinate with social and email teams
• Measure content performance (traffic, engagement, pipeline influence) and report findings
• Brief and manage freelance writers, agencies, or internal contributors

Skills & tools

• Content strategy
• SEO and keyword research
• Copywriting and editing
• Editorial calendar management
• HubSpot / Marketo or similar marketing automation
• Google Analytics / GA4
• Social media content
• Email marketing
• CMS platforms (WordPress, Contentful)
• Project management

Education & background

Bachelor's degree in marketing, communications, journalism, or English common but not universal, portfolio and demonstrated results often weighted equally.

Career path

Typically progresses from Content Specialist or Coordinator → Content Marketing Manager → Senior Content Marketing Manager → Head of Content or VP of Content Marketing; some specialise into SEO Content, Product Marketing, or Brand.