Brand Marketing Manager Jobs

Key responsibilities

• Develop and maintain brand positioning, messaging frameworks, and visual identity guidelines
• Plan and execute integrated marketing campaigns across digital, social, and offline channels
• Brief and manage creative teams, agencies, and freelancers on campaign deliverables
• Oversee content production including UGC, video, copy, and design assets
• Collaborate with product, sales, and comms teams to align brand messaging
• Track and report on brand health metrics and campaign performance

Skills & tools

• Brand strategy and positioning
• Creative briefing and campaign management
• Copywriting and brand voice development
• Content marketing
• UGC strategy
• Social media marketing
• Adobe Creative Suite or Canva
• Project management tools (Asana, Monday.com)
• Performance analytics (Google Analytics, Meta Ads Manager)
• Cross-functional stakeholder management

Education & background

Bachelor's degree in marketing, communications, or a related field; strong portfolio often weighted equally to formal qualifications

Career path

Progresses from Marketing Coordinator or Brand Specialist to Senior Brand Marketing Manager, Head of Brand, or Brand Director; can specialise in content, creative strategy, or audience growth