Brand Marketing Manager Jobs

79 live jobsContent Marketing & Brand

What does a Brand Marketing Manager do?

A Brand Marketing Manager owns the development and execution of a brand's positioning, visual identity, and messaging across channels. Day-to-day, they brief and guide creative teams, oversee campaign production from concept to launch, manage brand guidelines, collaborate with product and content teams to ensure consistency, and analyse campaign performance to refine strategy. They often commission or review UGC, paid, and organic content, and act as the internal guardian of brand voice and standards.

Key responsibilities

  • Develop and maintain brand positioning, messaging frameworks, and visual identity guidelines
  • Plan and execute integrated marketing campaigns across digital, social, and offline channels
  • Brief and manage creative teams, agencies, and freelancers on campaign deliverables
  • Oversee content production including UGC, video, copy, and design assets
  • Collaborate with product, sales, and comms teams to align brand messaging
  • Track and report on brand health metrics and campaign performance

Skills & tools

  • Brand strategy and positioning
  • Creative briefing and campaign management
  • Copywriting and brand voice development
  • Content marketing
  • UGC strategy
  • Social media marketing
  • Adobe Creative Suite or Canva
  • Project management tools (Asana, Monday.com)
  • Performance analytics (Google Analytics, Meta Ads Manager)
  • Cross-functional stakeholder management

How to become a Brand Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or a related field; strong portfolio often weighted equally to formal qualifications

Career path

Progresses from Marketing Coordinator or Brand Specialist to Senior Brand Marketing Manager, Head of Brand, or Brand Director; can specialise in content, creative strategy, or audience growth

Salary

Median
$142K
USD/yr
Average
$146K
USD/yr
Minimum
$94K
USD/yr
Maximum
$210K
USD/yr
Based on 10 disclosed USD postings · Brand Marketing Manager, USD-disclosed
Full Brand Marketing Manager salary report →

32% of Brand Marketing Manager postings are remote. Remote Brand Marketing Manager jobs →

Brand Marketing Manager jobs

79 jobs
Creative Marketing Producer
TEGNA Inc.
Location
Any TEGNA Station Location
Workplace
On-site
Posted
02/09
Senior Brand Marketing Manager (R-19895)Senior
Dun & Bradstreet
Location
Florham Park, NJ, US
Workplace
Hybrid
Posted
01/09
U
Creative Marketing Manager (Middle)
United Tech
Location
Kyiv, Ukraine
Workplace
Remote
Posted
01/09
Creative Marketing Manager - ONYX
SKELAR
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
01/09
Brand Marketing Manager
Bondora
Location
Tallinn, Estonia
Workplace
On-site
Posted
28/08
Brand Marketing LeadLead
Match Group · USD 149k-180k/yr
Location
New York City, NY, US
Workplace
Hybrid
Posted
26/08
Creative Marketing Producer
TEGNA Inc.
Location
Washington, DC, US
Workplace
On-site
Posted
25/08
Seasonal Production Assistant, Creative MarketingJunior
Third Party Job Board
Location
Inglewood, CA, US
Workplace
On-site
Posted
24/08
Brand Marketing Manager, Hong Kong
Blue Bottle Coffee
Location
Hong Kong SAR China
Workplace
On-site
Posted
24/08
Brand Marketing Manager
Dr. Squatch · USD 115k-135k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
20/08
Brand Marketing Manager
Affirm · USD 133k-183k/yr
Location
Canada
Workplace
Remote
Posted
19/08
Brand Marketing Manager
Affirm · USD 165k-225k/yr
Location
United States
Workplace
Remote
Posted
19/08
Brand Marketing LeadLead
Humanoid
Location
London, UK
Workplace
On-site
Posted
13/08
Brand Marketing Manager
Canadawide Sports Inc
Location
Brantford, Canada
Workplace
On-site
Posted
13/08
Creative Marketing Manager
Mindly
Location
Ukraine
Workplace
Remote
Posted
10/08
Creative Marketing LeadLead
Gismart
Location
Ukraine
Workplace
Remote
Posted
07/08
Content & Brand Marketing Manager (m/w/d)
Lumenaza GmbH
Location
Berlin, Germany
Workplace
On-site
Posted
03/08
Senior Brand Marketing ManagerSenior
thatgamecompany · USD 94k/yr
Location
United States
Workplace
Remote
Posted
03/08
Creative Marketing Manager
quarks-tech
Location
Kyiv, Ukraine
Workplace
On-site
Posted
02/08
Creative Marketing Manager
Liven
Location
Warsaw, Poland +2 more
Workplace
Remote
Posted
29/07
Creative Marketing Manager - Liven
SKELAR
Location
Warsaw, Poland +2 more
Workplace
Remote
Posted
29/07
[WEBTOON] Global Brand Marketing Manager
WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) · USD 90k-130k/yr
Location
El Segundo, CA, US
Workplace
On-site
Posted
22/07
Sr. Brand Marketing ManagerSenior
Acorns
Location
United States
Workplace
Remote
Posted
14/07
Creative Marketing Manager
iSpeedToLead
Location
London, UK +4 more
Workplace
Remote
Posted
08/07
Creative Marketing Manager
Scopely
Location
Shanghai, China
Workplace
On-site
Posted
24/06

Seniority mix

Employment type

full time52
contract3

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