Email Marketing Manager Jobs

Key responsibilities

• Plan and execute promotional, lifecycle, and transactional email campaigns end-to-end
• Build and manage automated flows such as welcome series, drip nurtures, and re-engagement sequences
• Segment audiences using behavioral, demographic, and CRM data to improve relevance
• Run A/B and multivariate tests on subject lines, send times, and content to improve performance
• Monitor deliverability, list health, and compliance with CAN-SPAM, GDPR, and similar regulations
• Analyze campaign metrics (open rate, CTR, conversion, revenue) and report findings to stakeholders
• Coordinate with design and content teams to produce on-brand, mobile-optimized email templates

Skills & tools

• Email service platforms (Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze)
• Marketing automation and workflow building
• Audience segmentation and list management
• HTML/CSS for email template editing
• A/B testing and conversion optimization
• CRM data analysis
• Copywriting and messaging strategy
• Deliverability best practices
• Google Analytics / UTM tracking
• GDPR and CAN-SPAM compliance

Education & background

Bachelor's degree in marketing, communications, or a related field, though demonstrated platform experience and a strong campaign portfolio are often weighted equally

Career path

Progresses from Email Marketing Specialist → Manager → Senior Manager or Director of CRM/Lifecycle Marketing, or specializes into Marketing Automation or CRM Strategy