Email Marketing Manager Jobs
What does a Email Marketing Manager do?
An Email Marketing Manager owns the end-to-end lifecycle of an organization's email channel, from strategy and audience segmentation through copywriting briefs, template production, deployment, and post-send analysis. Day-to-day work involves building and scheduling campaigns in an ESP or marketing automation platform, setting up automated nurture and trigger flows, A/B testing subject lines and content, maintaining list hygiene, and reporting on deliverability, open rates, click-through rates, and conversions. They collaborate closely with content, design, product, and CRM teams to ensure messaging is on-brand, personalized, and aligned with broader marketing goals.
Key responsibilities
- Plan and execute promotional, lifecycle, and transactional email campaigns end-to-end
- Build and manage automated flows such as welcome series, drip nurtures, and re-engagement sequences
- Segment audiences using behavioral, demographic, and CRM data to improve relevance
- Run A/B and multivariate tests on subject lines, send times, and content to improve performance
- Monitor deliverability, list health, and compliance with CAN-SPAM, GDPR, and similar regulations
- Analyze campaign metrics (open rate, CTR, conversion, revenue) and report findings to stakeholders
- Coordinate with design and content teams to produce on-brand, mobile-optimized email templates
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or a related field, though demonstrated platform experience and a strong campaign portfolio are often weighted equally
Career path
Progresses from Email Marketing Specialist → Manager → Senior Manager or Director of CRM/Lifecycle Marketing, or specializes into Marketing Automation or CRM Strategy
Salary
Email Marketing Manager jobs
