Summary of the Email Marketing Specialist job at Alliance Defending Freedom

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX

Team Overview

As an Email Marketing Specialist at ADF, you'll report the the Sr. Director of Digital Marketing and be responsible for building, running, and optimizing our email program on Salesforce Marketing Cloud. You’ll own the technical execution of our email communications, from audience segmentation and dynamic content to automation, testing, and deliverability. You’ll work closely with our content, design, and donor acquisition teams, as well as our CRM and data owners, to ensure the right message reaches the right supporter at the right time. You’ll support our marketing technology modernization by executing email builds and migrations within the roadmap set by the Sr. Director of Digital Marketing.

Key Responsibilities

Campaign Build and Deployment

• Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages
• Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
• Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling

Automation and Journeys

• Design and build multi-step lifecycle programs in Journey Builder and Automation Studio (welcome series, donor nurture, re-engagement, reactivation, event follow-up), monitoring automations for errors and resolving failures quickly
• Configure entry sources, decision splits, wait logic, and exit criteria

Data and Segmentation

• Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud
• Maintain list hygiene, data integrity, and consent/opt-out compliance

Testing and Optimization

• Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience
• Analyze performance and deliver clear reporting on opens, clicks, conversions, revenue, and list health

Deliverability, Compliance, and Documentation

• Monitor sender reputation, bounce and complaint rates, and inbox placement, and escalate issues to IT or vendors (such as IP warming and authentication setup)
• Ensure compliance with CAN-SPAM, GDPR/CCPA where applicable, and internal privacy standards
• Maintain documentation for process, naming conventions, and folder structures, following established standards

Minimum Qualifications

• Salesforce Certified Marketing Cloud Email Specialist certification (active)
• 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
• Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
• Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
• Experience with segmentation, dynamic content, and A/B testing
• Solid understanding of email deliverability and compliance requirements
• Strong attention to detail and a disciplined QA process
• Clear written and verbal communication, with the ability to work across technical and non-technical teams

Preferred Qualifications

• Additional Salesforce certifications (Marketing Cloud Administrator, Consultant, Developer)
• Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
• Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)
• Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
• Experience with SSJS, APIs, or Cloud Pages
• Bachelor’s degree in marketing, communications, information systems, or equivalent experience
• Nonprofit, fundraising, or donor-based email experience

Pay & Benefits

At Alliance Defending Freedom, we offer competitive compensation and a comprehensive benefits package to support your well-being and growth. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

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