Summary of the Global Marketing Brand & Content Manager - 18 Month Contract job at Ignition

Who we are:

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday

• We work without ego

• We are smarter together

• We hero our customer

What you’ll own

You will own strategic direction across three connected areas:

1. Brand communications: Brand narrative, PR messaging, executive communications, corporate storytelling and reputation

2. Content Marketing: Editorial strategy, thought leadership, campaign narratives, hero content, customer stories, reports and blog direction

3. Social & Brand Presence: Social strategy, executive social, employee advocacy, brand consistency and agency direction

What you’ll do

Lead narrative strategy and brand storytelling

• Shape the strategic narrative that defines how Ignition shows up in market.

• Translate business priorities into clear, compelling external stories.

• Maintain consistency of brand voice, tone and messaging across content, PR and social.

• Identify opportunities to strengthen Ignition’s thought leadership and category relevance.

• Support executive communications and thought leadership with clear messaging, strong editorial judgment and brand alignment.

Own editorial strategy and content direction

• Lead the global content strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars and other high-impact content.

• Develop strategic briefs, angles and editorial direction for agency and freelancer execution.

• Oversee hero content such as benchmark reports, guides, playbooks, customer stories and campaign assets.

• Ensure content supports both brand-building and demand-generation priorities.

• Review and approve externally facing content for quality, audience relevance, brand fit and strategic alignment.

• Identify narrative gaps, content opportunities and ways to improve market resonance.

Ensure product messaging accuracy and content integrity

• Review product-related messaging for accuracy, clarity and credibility.

• Partner with Product Marketing to validate positioning, claims and launch messaging.

• Ensure content truthfully represents the product, customer experience and market context.

• Review research, benchmark reports and data-driven content to ensure the narrative is accurate, credible and strategically valuable.

• Coach agencies, freelancers and internal partners on product nuance, customer pain points and messaging accuracy.

Lead social and brand presence

• Own the strategic direction for Ignition’s global social presence.

• Guide agency partners on social storytelling, channel priorities and creative direction.

• Oversee executive social and employee advocacy initiatives.

• Ensure social content reflects Ignition’s tone, brand voice and market position.

• Use performance insights to evolve social strategy and improve audience engagement.

Orchestrate agencies, freelancers and AI-enabled workflows

• Direct agency and freelancer work across content, social and communications priorities.

• Set clear priorities, briefs, feedback and quality standards for external partners.

• Ensure AI-enabled workflows are used effectively without compromising accuracy, originality or brand integrity.

• Review AI-generated content with a strong human lens for brand fit, product truth, audience value and strategic alignment.

• Identify which work should be handled by agencies, AI workflows, internal teams or the role owner.

• Maintain strong feedback loops so agency and AI-enabled output continues to improve over time.

Drive cross-functional alignment and prioritization

• Partner closely with Product Marketing, Demand Generation, Design, Customer Marketing, Product and Sales.

• Prioritize competing requests across campaigns, regions and stakeholders.

• Ensure campaign narratives are connected across channels and teams.

• Keep agencies and contributors aligned with business context, messaging priorities and launch timelines.

• Help teams understand how brand, content and social activity connect to broader company goals.

Measure impact and improve performance

• Use content, social and campaign performance data to inform strategy.

• Translate insights into practical recommendations for improving content quality, distribution and business impact.

• Partner with Marketing Operations, Demand Generation and agency partners on reporting frameworks.

• Evaluate success across market resonance, content reuse, engagement, pipeline influence and strategic business impact.

What we’re looking for

You are a content marketer at the core, with the judgment and range to operate across brand, communications and social.

You should bring:

• Strong editorial judgment and storytelling instincts

• Experience building content strategies that support brand, demand and customer education

• Ability to shape narratives, develop briefs and guide content from idea through launch

• Strong understanding of brand voice, messaging and product positioning

• Experience managing agencies, freelancers or external partners

• Comfort reviewing and improving AI-generated content

• Ability to prioritize competing requests across stakeholders, teams and regions

• Strong cross-functional collaboration skills

• Confidence balancing creative quality with business outcomes

• A pragmatic, hands-on mindset when needed, without losing sight of strategic priorities

Experience

• 8+ years of experience in content marketing, editorial strategy, brand communications or integrated marketing

• Experience in B2B SaaS, technology, fintech, accounting, professional services or a related industry preferred

• Proven ability to develop and execute content strategies across multiple channels and formats

• Experience managing agency or freelancer relationships

• Strong writing, editing and communication skills

• Experience working with Product Marketing, Demand Generation, Design, Sales, Product and Customer Marketing teams

• Strong experience with AI-enabled marketing or content workflows

• Ability to interpret performance data and translate insights into action

Success in this role

Success means Ignition has a clear, consistent and differentiated market narrative across brand, content, PR and social.

This person will help ensure:

• Content quality remains high as output scales

• Agencies and AI workflows produce stronger, more strategically aligned work

• Product messaging is accurate and credible

• Campaign narratives are clear and connected across channels

• Social and executive communications reinforce Ignition’s brand position

• Cross-functional teams are aligned around shared messaging and priorities

• Content contributes to brand authority, audience engagement, market resonance and pipeline influence

• The role remains focused on high-value strategic work rather than being pulled into low-value execution

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.