SEO Content Writer Jobs
What does a SEO Content Writer do?
An SEO Content Writer researches, plans, and produces written content, including blog posts, articles, landing pages, and product descriptions, that is optimised to rank in search engine results pages (SERPs). They work from keyword research and search intent analysis to structure content that satisfies both search algorithms and human readers. Day-to-day work involves collaborating with SEO strategists or editors, following on-page optimisation guidelines (title tags, meta descriptions, heading hierarchy, internal linking), and updating existing content to maintain or improve rankings.
Key responsibilities
- Research target keywords and analyse search intent before writing
- Write and edit SEO-optimised blog posts, articles, landing pages, and web copy
- Craft compelling meta titles and meta descriptions for each piece
- Apply on-page SEO best practices including heading structure and internal linking
- Refresh and update existing content to recover or improve search rankings
- Collaborate with SEO strategists, editors, and content managers on briefs and calendars
Skills & tools
Education & background
No fixed degree requirement; a background in English, journalism, communications, or marketing is common, but a strong portfolio of ranked content is typically the primary qualifier.
Career path
Can progress to Senior SEO Content Writer, SEO Content Strategist, or Content Manager; may also specialise by language (multilingual SEO) or industry vertical.
Salary
SEO Content Writer jobs
