A Content Writer researches topics, interviews subject-matter experts when needed, and produces written content, articles, blog posts, web pages, newsletters, and reports, tailored to a defined audience and channel. Day-to-day work involves interpreting briefs, conducting keyword research, drafting and self-editing copy, optimising text for search engines, and collaborating with editors, SEO strategists, and designers to get content published on schedule. Senior writers may also mentor juniors, own editorial calendars, or cover specialist beats such as finance, tech, or a specific language market.
Key responsibilities
Research topics and gather accurate, credible source material
Write clear, well-structured drafts for blogs, web pages, newsletters, or editorial features
Optimise copy for target keywords and on-page SEO best practices
Edit and revise drafts based on editorial or client feedback
Follow brand voice guidelines and style guides consistently
Meet deadlines and manage multiple assignments simultaneously
Skills & tools
SEO writing and keyword research
Content Management Systems (WordPress, Contentful)
AP or house style guide adherence
Copy editing and proofreading
Google Search Console / keyword tools (Ahrefs, SEMrush)
Research and fact-checking
Headline and meta-description writing
Interviewing and source gathering
Multilingual writing (where applicable)
Education & background
Bachelor's degree in English, Journalism, Communications, or a related field, though a strong portfolio often substitutes for formal qualifications.