Copywriter Jobs
What does a Copywriter do?
A Copywriter conceives and writes clear, compelling copy for advertising campaigns, digital platforms, email, social media, and branded content. Working closely with art directors, designers, and strategists, they translate briefs into words that communicate a brand's voice and move a target audience toward a specific action, whether that's a click, a donation, a purchase, or a sign-up. Day-to-day work spans ideating concepts, writing and revising drafts, presenting ideas to stakeholders, and adapting copy across formats and markets, including localisation for specific languages or regions.
Key responsibilities
- Interpret creative briefs and develop original copy concepts for campaigns
- Write and edit copy for ads, landing pages, emails, social media, and branded content
- Maintain and apply consistent brand voice and tone across all outputs
- Collaborate with art directors, designers, and strategists to develop integrated creative work
- Present and justify copy concepts to internal teams and clients
- Adapt and localise copy for different markets, languages, or audience segments
- Revise copy based on feedback, performance data, or A/B test results
Skills & tools
Education & background
Portfolio of published or speculative work is typically the primary requirement; a degree in English, journalism, advertising, or communications is common but not universal
Career path
Junior Copywriter → Copywriter → Senior Copywriter → Group Head / Creative Director, or specialisation into UX writing, performance copy, or brand strategy
Salary
Copywriter jobs
