Copywriter Jobs

Key responsibilities

• Interpret creative briefs and develop original copy concepts for campaigns
• Write and edit copy for ads, landing pages, emails, social media, and branded content
• Maintain and apply consistent brand voice and tone across all outputs
• Collaborate with art directors, designers, and strategists to develop integrated creative work
• Present and justify copy concepts to internal teams and clients
• Adapt and localise copy for different markets, languages, or audience segments
• Revise copy based on feedback, performance data, or A/B test results

Skills & tools

• Advertising copywriting
• Brand voice and tone
• Creative concepting
• Digital and performance copywriting
• SEO writing principles
• Campaign ideation
• Editing and proofreading
• Briefing interpretation
• A/B copy testing
• Localisation and transcreation
• Google Docs / Microsoft Word
• CMS platforms

Education & background

Portfolio of published or speculative work is typically the primary requirement; a degree in English, journalism, advertising, or communications is common but not universal

Career path

Junior Copywriter → Copywriter → Senior Copywriter → Group Head / Creative Director, or specialisation into UX writing, performance copy, or brand strategy