Creator Recruiter Jobs
What does a Creator Recruiter do?
A Creator Recruiter sources and signs content creators, influencers, and talent to a brand's affiliate programme, creator platform, or agency roster. Day-to-day work involves prospecting creators across social platforms, evaluating audience fit and content quality, reaching out with partnership pitches, managing the application or vetting pipeline, and handing off signed creators to partnership managers or campaign teams. They act as the first point of contact between a brand or platform and the creator community, balancing volume recruitment targets with quality standards around audience demographics, engagement, and brand safety.
Key responsibilities
- Source and prospect creators across platforms such as TikTok, Instagram, YouTube, and podcasts
- Evaluate creator profiles for audience fit, engagement quality, and brand safety
- Conduct outreach and pitch partnership or programme opportunities to target creators
- Manage the recruitment pipeline from first contact through contract or onboarding
- Collaborate with campaign and partnership managers to align creator profiles to briefs
- Track recruitment metrics such as outreach response rates, sign-up volume, and pipeline health
Skills & tools
Education & background
No fixed degree requirement; backgrounds in talent management, influencer marketing, sales, or communications are common alongside a strong personal knowledge of the creator economy.
Career path
Can progress to Creator Partnerships Manager, Head of Creator Acquisition, or specialise by platform (e.g. YouTube Partnerships Lead) or creator tier (micro, macro, celebrity).