Creator Partnerships Manager Jobs
What does a Creator Partnerships Manager do?
A Creator Partnerships Manager identifies, recruits, and maintains relationships with content creators, including influencers, UGC creators, and platform-native talent, to support brand campaigns, product seeding, affiliate programs, and platform creator ecosystems. Day-to-day work involves outreach and negotiation with creators, briefing them on campaign requirements, tracking deliverables and performance, and acting as the primary point of contact between the brand or platform and its creator community. On platform-side roles (e.g. TikTok Shop, Binance Square), the focus shifts toward growing and retaining a creator base, onboarding new talent, and ensuring creators are equipped to produce content that meets platform goals.
Key responsibilities
- Identify, recruit, and onboard creators aligned with brand or platform objectives
- Manage end-to-end creator campaigns including briefing, deliverable tracking, and performance reporting
- Negotiate partnership terms, rates, and contracts with creators and their agents
- Coordinate product seeding and gifting programs to generate organic creator content
- Serve as the primary relationship manager for an assigned roster of creators
- Collaborate with marketing, product, and social teams to align creator activity with broader campaigns
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or a related field, though portfolio and hands-on creator or influencer marketing experience is often weighted equally.
Career path
Progresses from junior associate or intern to manager, senior manager, lead, or director of creator partnerships; can also specialise by platform (TikTok, YouTube), region (APAC, EMEA), or creator tier (macro, UGC, affiliate).
Salary
Creator Partnerships Manager jobs
