Summary of the Brand Creator Manager job at Rover.com

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

Who we're looking for:

You live on the internet, you know which creators are about to break out before everyone else does, and you can spot a partnership that feels real versus one that feels like an ad. We want you to bring that instinct to Rover.

As Brand Creator Manager, you’ll lead how Rover shows up with creators. That means choosing who we work with, building relationships that last, and shaping the strategy behind every collaboration. You’ll make sure creator content feels native to the platform, true to our brand, and loved by pet parents. You’ll sit on the Brand PR & Social team and work hand in hand with our Paid and Affiliate Marketing Manager, who owns performance and paid amplification, so great creator work goes further and everything we put out reads as one story.

This is a role with room to shape. You’ll help define how Rover approaches creators, community, and partnerships as the program grows, and we’ll share our current priorities as we talk.

• Set the creator strategy. Define how Rover works with creators across platforms, from everyday pet-parent voices to bigger talent partnerships, keep it grounded in what’s actually happening on social while serving multiple cross-team needs (conversion goals, brand awareness, and AEO ranking).

• Find and select the right creators. Scout, vet, and recommend creators who fit our brand and audience, and review agency recommendations with a sharp eye.

• Build real relationships. Be the day-to-day face of Rover for creators. Make briefing, approvals, and payments smooth so the best ones keep coming back.

• Build, scale and manage our Community Program. Rover has a passionate Community of Care Providers and pet parents. You will help tap into this Community to build long term value, nurture relationships, and increase social mentions and positive sentiment.

• Own content review. Give clear, creative feedback that protects the brand without flattening the creator’s voice, and make sure disclosure and brand standards are met in partnership with Brand Studio creative teams.

• Negotiate and contract. Work with Legal and Finance on rates, deliverables, exclusivity, and usage rights.

• Keep teams in sync. Coordinate across Brand, Studio, PR, Social, and Performance so launches and campaigns become one cohesive story.

• Manage agency partners. Share day-to-day agency management for creator work and help evaluate vendors and platforms.

• Bring Curiosity and a Test & Learn Mindset . Track trends, platform changes, and partnerships in the market, and bring ideas and novel ways of testing or ways of working the team hasn’t thought of yet.

• Measure what matters. Report on creator performance across reach, consideration/conversion,  engagement, sentiment, and brand health, and turn it into recommendations.

• Explore adjacent partnerships like ambassadors and talent as the program evolves.

What You Bring

• 6-8 years in creator, influencer, social, or brand partnerships marketing, with a track record of building programs and relationships that moved both brand and business results.

• A deep, current feel for social. You know what’s working on TikTok, Instagram, and YouTube right now, who’s rising, and what makes content feel native instead of forced.

• A strong eye for creators and a point of view on how brand and creator partnerships are evolving in the marketplace.

• Experience managing creator relationships end to end, from outreach and briefing to review, approvals, and payment.

• Working knowledge of usage rights, exclusivity, whitelisting, and FTC disclosure requirements.

• Experience with agencies and creator management platforms (such as CreatorIQ or similar).

• Strong creative judgment and the ability to give clear, kind, useful feedback to creators and internal teams.

• Comfort measuring creator work across brand and performance metrics, and presenting it clearly to senior stakeholders.

• A genuinely collaborative style. You work well with Brand, Creative Studio, and Paid Media teams, and you’re excited about building a holistic program that supports differing goals (Awareness, Conversion, AEO ranking)

• Adaptability when priorities, ownership, and structure shift, and curiosity that keeps you learning.

• Experience using AI and automation tools to work faster and smarter, while also maintaining strong AI guardrails for platform usage.

• Bachelor’s degree or equivalent work experience.

Competitive compensation 

401k match

Long-term incentive plan with a company performance-based cash payout

Flexible PTO 

Competitive benefits package, including medical, dental, and vision insurance 

Commuter benefits 

Bring your dog to work (and unlimited puppy time) 

Pet benefits, including $1,000 toward bringing home a new dog or cat

Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly  

Regular team activities performed in-person and virtually

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.

 

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.