Brand Partnerships Manager Jobs, Salaries & Openings

What does a Brand Partnerships Manager do?

A Brand Partnerships Manager sources and develops commercial relationships between their organisation and external brands, managing the full partnership lifecycle from prospecting and pitch through contract negotiation, campaign execution, and performance reporting. Day-to-day they identify brands whose audiences and objectives align with their own, build business cases for new deals, coordinate cross-functional teams (creative, legal, finance, marketing) to deliver partnership activations on time, and maintain ongoing relationships to renew and grow accounts. In creator-economy and media contexts they often manage co-branded content, sponsored integrations, affiliate programmes, and loyalty or rewards tie-ins.

Key responsibilities

Prospect, pitch, and close brand partnership deals aligned with audience and revenue goals
Negotiate partnership terms, scopes of work, and contracts with external brand stakeholders
Manage end-to-end campaign delivery, coordinating creative, legal, and finance teams
Track and report on partnership KPIs, reach, engagement, revenue, and ROI, and present findings to stakeholders
Maintain and grow existing partner accounts through regular relationship management and renewal conversations
Identify co-marketing and co-branded content opportunities that add value for both parties

Skills & tools

Partnership sales and deal negotiation
Campaign project management
CRM tools (e.g. Salesforce, HubSpot)
Contract and commercial terms review
Co-branded content strategy
Performance reporting and analytics
Cross-functional stakeholder management
Media kit and pitch deck creation
Affiliate and loyalty programme management

How to become a Brand Partnerships Manager

Education & background

Bachelor's degree in marketing, business, or communications, though equivalent experience in sales, account management, or media is widely accepted

Career path

Progresses from Partnerships Coordinator or Account Manager → Brand Partnerships Manager → Senior Manager → Director of Brand Partnerships → VP/Head of Partnerships; specialisations include creator partnerships, corporate/B2B partnerships, and advertising/rewards platforms