Brand Partnerships Manager Jobs
What does a Brand Partnerships Manager do?
A Brand Partnerships Manager sources and develops commercial relationships between their organisation and external brands, managing the full partnership lifecycle from prospecting and pitch through contract negotiation, campaign execution, and performance reporting. Day-to-day they identify brands whose audiences and objectives align with their own, build business cases for new deals, coordinate cross-functional teams (creative, legal, finance, marketing) to deliver partnership activations on time, and maintain ongoing relationships to renew and grow accounts. In creator-economy and media contexts they often manage co-branded content, sponsored integrations, affiliate programmes, and loyalty or rewards tie-ins.
Key responsibilities
- Prospect, pitch, and close brand partnership deals aligned with audience and revenue goals
- Negotiate partnership terms, scopes of work, and contracts with external brand stakeholders
- Manage end-to-end campaign delivery, coordinating creative, legal, and finance teams
- Track and report on partnership KPIs, reach, engagement, revenue, and ROI, and present findings to stakeholders
- Maintain and grow existing partner accounts through regular relationship management and renewal conversations
- Identify co-marketing and co-branded content opportunities that add value for both parties
Skills & tools
Education & background
Bachelor's degree in marketing, business, or communications, though equivalent experience in sales, account management, or media is widely accepted
Career path
Progresses from Partnerships Coordinator or Account Manager → Brand Partnerships Manager → Senior Manager → Director of Brand Partnerships → VP/Head of Partnerships; specialisations include creator partnerships, corporate/B2B partnerships, and advertising/rewards platforms
Salary
Brand Partnerships Manager jobs
