A Video Producer oversees the full lifecycle of video content, translating briefs into finished productions for platforms such as social media, websites, e-learning, and marketing campaigns. Day-to-day work spans pre-production planning (scripting, storyboarding, scheduling shoots), hands-on production (directing camera, lighting, and sound), and post-production editing (cutting footage, adding graphics, colour grading, and sound mixing). Many Video Producers also self-shoot and self-edit, particularly in digital and social-first environments, and collaborate closely with creative, marketing, and brand teams to ensure each piece meets platform requirements and audience expectations.
Key responsibilities
Plan and manage video productions from brief through to final delivery
Write scripts, develop storyboards, and create shot lists for each project
Direct and operate camera, lighting, and audio equipment on shoots
Edit footage using non-linear editing software, adding graphics, colour grades, and music
Optimise and format video outputs for specific platforms (social, web, broadcast, e-learning)
Manage production schedules, budgets, and external freelancers or crew
Skills & tools
Adobe Premiere Pro
Final Cut Pro
DaVinci Resolve
Adobe After Effects
Camera operation (DSLR/mirrorless/cinema)
Lighting and audio production
Motion graphics
Scriptwriting and storyboarding
Colour grading
Social video formats (Reels, TikTok, YouTube Shorts)
Education & background
Degree or HND in Film Production, Media Production, or Broadcast Journalism common, though a strong portfolio and demonstrable production credits are widely accepted in lieu of formal qualifications.
Career path
Can progress from junior or assistant producer roles to Senior Video Producer, Head of Video, or Creative Director; specialisations include social video, branded content, motion graphics, e-learning, or documentary production.
Salary
Median
$106K
USD/yr
Average
$117K
USD/yr
Minimum
$66K
USD/yr
Maximum
$174K
USD/yr
Based on 15 disclosed USD postings · Video Producer, USD-disclosed
