A Motion Designer creates animated visuals, kinetic typography, and motion graphics for use across video, social media, advertising, and digital platforms. Day-to-day work involves translating briefs and static design concepts into fluid animations, building reusable motion templates, syncing visuals to audio, and collaborating with video editors, art directors, and brand teams to ensure animations align with brand guidelines. They may also handle localization of animated assets for different markets and adapt content for various aspect ratios and platform specs.
Key responsibilities
Design and animate motion graphics for video, social, and digital campaigns
Translate static brand assets and storyboards into polished animations
Collaborate with video editors to integrate motion graphics into final cuts
Build and maintain reusable motion templates and style guides
Adapt and resize animated content for multiple platforms and formats
Support localization of motion assets for regional or multilingual campaigns
Skills & tools
Adobe After Effects
Adobe Premiere Pro
Cinema 4D
Adobe Illustrator
Adobe Photoshop
Figma
Kinetic typography
Storyboarding
Visual design principles
Brand identity application
3D animation (basic to intermediate)
Education & background
Bachelor's degree in Graphic Design, Animation, or related field, or equivalent portfolio-based experience
Career path
Junior Motion Designer → Motion Designer → Senior Motion Designer → Motion Design Lead or Creative Director
Salary
Median
$142K
USD/yr
Average
$141K
USD/yr
Minimum
$60K
USD/yr
Maximum
$283K
USD/yr
Based on 28 disclosed USD postings · Motion Designer, USD-disclosed