A Communications Manager develops and executes communication strategies that shape how an organisation is perceived by external audiences, media, and internal stakeholders. Day-to-day, they write and distribute press releases, manage media relationships, brief spokespeople, oversee corporate messaging, and coordinate across marketing, PR, and leadership teams to ensure consistency of voice. Depending on specialism, product, B2B, regional, or corporate, they may focus on launch communications, executive thought leadership, crisis response, or internal communications programmes.
Key responsibilities
Develop and implement communications strategies aligned to business or campaign objectives
Write, edit, and distribute press releases, statements, and media materials
Build and maintain relationships with journalists, editors, and media contacts
Manage reactive and proactive media enquiries and monitor press coverage
Coordinate messaging across internal teams, agencies, and regional stakeholders
Support product launches, corporate announcements, and executive communications
Track and report on media coverage, share of voice, and communications KPIs
Skills & tools
Media relations
Press release writing
Corporate messaging and positioning
Crisis communications
Stakeholder management
Internal communications
PR strategy
Cision or Meltwater (media monitoring tools)
Editorial planning
Copywriting and editing
Spokesperson briefing
Education & background
Bachelor's degree in communications, journalism, public relations, or a related field; portfolio and experience often weighted equally
Career path
Progresses from Communications Executive or PR Coordinator to Senior Communications Manager, Head of Communications, or VP/Director of Corporate Affairs; specialisations include product, B2B, internal, or regional communications
Salary
Median
$132K
USD/yr
Average
$136K
USD/yr
Minimum
$69K
USD/yr
Maximum
$288K
USD/yr
Based on 48 disclosed USD postings · Communications Manager, USD-disclosed