PR Manager Jobs
What does a PR Manager do?
A PR Manager leads an organisation's public relations efforts by developing and executing communications strategies that build brand reputation and generate earned media coverage. Day-to-day work involves writing and distributing press releases, pitching stories to journalists and editors, managing a network of media contacts, briefing spokespeople, and monitoring press coverage. In digital-focused variants of the role, they also run digital PR campaigns designed to earn backlinks and online visibility. They coordinate closely with marketing, social media, and executive teams to ensure messaging is consistent, and they act as a first point of contact during reputational issues or crisis communications.
Key responsibilities
- Develop and execute PR and communications strategies aligned with brand goals
- Write, edit, and distribute press releases, media pitches, and briefing documents
- Build and maintain relationships with journalists, editors, and media outlets
- Secure media coverage across print, broadcast, and online channels
- Monitor, analyse, and report on press coverage and share-of-voice metrics
- Manage crisis communications and act as a media liaison during issues
- Coordinate PR activity with marketing, social, and executive stakeholders
- Plan and support PR elements of events, product launches, and campaigns
Skills & tools
How to become a PR Manager
Education & background
Bachelor's degree in communications, journalism, public relations, or marketing; portfolio of media placements often equally valued
Career path
Progresses from PR Executive or Coordinator to PR Manager, then to Senior PR Manager, Head of PR, or Communications Director; specialisations include Digital PR, Corporate Communications, or Crisis Communications
Salary
24% of PR Manager postings are remote. Remote PR Manager jobs →
PR Manager jobs
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Tools PR Managers use
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