Brand Manager Jobs

178 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

178 jobs
Principal, Brand Management (Pet)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
29/04
Senior Brand Manager - AMENASenior
iNova Pharmaceuticals
Location
Singapore
Workplace
On-site
Posted
28/04
Brand Manager
nahc.io
Location
Hong Kong SAR China
Workplace
On-site
Posted
27/04
Head of Brand Insight, UK&IHead
Entain
Location
London, UK
Workplace
On-site
Posted
16/04
Brand Manager (Java, Juice & Rehab)
Monster Energy · USD 86k-115k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
13/04
Head of Brand Design and CreativeHead
Wave
Location
Remote
Workplace
Remote
Posted
13/04
Head of Brand DesignHead
Intro · USD 165k-210k/yr
Location
Venice, CA, US
Workplace
Remote
Posted
31/03
Community and Brand Manager
ThriveCart · GBP 55k/yr
Location
London, UK
Workplace
On-site
Posted
31/03
Brand Manager
Four Marketing Limited
Location
London, UK
Workplace
On-site
Posted
31/03
Brand Manager
OLIVER Agency
Location
New Delhi, India
Workplace
On-site
Posted
30/03
Brand Manager
OLIVER Agency
Location
Mumbai, India
Workplace
On-site
Posted
30/03
Brand Manager
OLIVER Agency
Location
Gurugram, India
Workplace
On-site
Posted
30/03
Stansfeld Scott (Barbados) Ltd - Brand Manager, Wines & Spirits
The Brydens Group
Location
Bridgetown, Barbados
Workplace
On-site
Posted
26/03
Brand Manager (Global Crypto Exchange)
Hyphen Connect Limited
Location
Singapore
Workplace
On-site
Posted
24/03
Brand Manager (Global Crypto Exchange)
Hyphen Connect Limited
Location
Taiwan
Workplace
On-site
Posted
24/03
Brand Manager (Global Crypto Exchange)
Hyphen Connect Limited
Location
China
Workplace
On-site
Posted
24/03
Brand Manager (Global Crypto Exchange)
Hyphen Connect Limited
Location
APAC
Workplace
On-site
Posted
24/03
Brand Manager (Global Crypto Exchange)
Hyphen Connect Limited
Location
Hong Kong SAR China
Workplace
On-site
Posted
24/03
Content & Personal Brand Manager
Toogeza
Location
Limassol, Cyprus
Workplace
Remote
Posted
23/03
Head of Brand Design | JetBrainsHead
hirehire
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
13/03
Principal, Brand Management (FMCG快消品)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
11/03
Head of Brand & Commercial PerformanceHead
B2spin
Location
Gibraltar, Gibraltar
Workplace
On-site
Posted
27/02
Brand Manager (m/w/d) für Pelikan, Herlitz und Oxford
Hamelin
Location
Hannover, Germany +1 more
Workplace
On-site
Posted
19/02
JDE Peet's | Brand Manager Senior Senseo - CDD - H/F - L'Or, Tassimo, SenseoSenior
JACOBS DOUWE EGBERTS
Location
Paris, France
Workplace
On-site
Posted
16/02
Head of Brand, Real Estate DevelopmentHead
Northspyre
Location
Atlanta, GA, US
Workplace
Remote
Posted
12/02

Seniority mix

Employment type

full time110
contract4
intern1
part time1

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