Brand Manager Jobs

214 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$135K
USD/yr
Average
$149K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 49 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

16% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

214 jobs
Associate Brand ManagerJunior
Nordic Naturals
Location
Watsonville, CA, US
Workplace
On-site
Posted
05/08
Brand Manager
AccorHotel
Location
Rome, Italy
Workplace
On-site
Posted
04/08
Principal, Brand Management [L6-I] (RSA Global Sourcing)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
04/08
Principal I, Brand Management [L6-I] (Kitchen 1)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
04/08
Principal, Brand Management (保健食品)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
Principal, Brand Management (保健食品)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
31/07
S
Brand Manager
Sonic Automotive
Location
Charlotte, NC, US
Workplace
On-site
Posted
30/07
Head of Branded ContentHead
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
30/07
Head of Brand PartnershipsHead
Changing Lives Productions LLC
Location
Burbank, CA, US
Workplace
On-site
Posted
30/07
Senior Brand Manager- Stella RosaSenior
Riboli Family Wines · USD 120k-130k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
29/07
Senior Brand ManagerSenior
AbbVie
Location
Shanghai, China
Workplace
Hybrid
Posted
29/07
Brand Manager, Spanglish
Kinder's
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
28/07
Creative Brand Manager
ViCentra B.V.
Location
Utrecht, Netherlands
Workplace
Hybrid
Posted
28/07
Head of Brand (f/m/x)Head
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
22/07
Brand Manager - Live Content and Seasonal Marketing
PlayStation Global · USD 127k-190k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
21/07
Sr. Brand Management Specialist [L5] (Books)Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
21/07
Senior Manager , Brand Management & Public RelationsSenior
Acceldata · USD 220k-240k/yr
Location
Campbell, CA, US
Workplace
Hybrid
Posted
20/07
Brand Manager, REIGN
Monster Energy · USD 86k-115k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
17/07
Brand Management InternIntern
Parfumado · EUR 5k/yr
Location
Amsterdam, Netherlands
Workplace
Hybrid
Posted
16/07
Brand Manager, PriorityPet Urgent Care (Remote)
Alliance Animal Health
Location
Charlotte, NC, US
Workplace
Remote
Posted
15/07
Head of BrandHead
Make
Location
Prague, Czechia
Workplace
On-site
Posted
13/07
Head of BrandHead
Make
Location
Madrid, Spain
Workplace
On-site
Posted
13/07
Brand Manager
Marquee Brands · GBP 40k-45k/yr
Location
London, UK +1 more
Workplace
On-site
Posted
07/07
Brand Manager - Rolls Royce Motor Cars Vancouver
OpenRoad Auto Group · USD 150k/yr
Location
Vancouver, Canada
Workplace
On-site
Posted
07/07
Social Media & Founder Brand Manager
Ema
Location
San Francisco, CA, US
Workplace
Remote
Posted
03/07

Seniority mix

Employment type

full time123
contract4
intern2

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