Brand Manager Jobs

178 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

178 jobs
Brand Manager, Entertainment (Thalia and Neil Lane)
Authentic Brands Group
Location
New York City, NY, US
Workplace
On-site
Posted
10/02
Head of BrandHead
JetBrains
Location
Amsterdam, Netherlands +6 more
Workplace
On-site
Posted
09/02
Head of Brand & MarketingHead
Ever · USD 140k-220k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
12/01
Head of BrandHead
Apify Technologies s.r.o.
Location
Prague, Czechia
Workplace
Remote
Posted
18/12
Associate Brand Manager (Tobacco)Junior
VML
Location
Kuala Lumpur, Malaysia
Workplace
On-site
Posted
16/10
Brand Manager - Contract
MrBeast
Location
Greenville, NC, US
Workplace
On-site
Posted
15/10
Head of Brand ActivationsHead
Raising Cane's
Location
Plano, TX, US
Workplace
On-site
Posted
09/10
Senior Director, Brand ManagementDirector
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
23/06
[Global Publishing Div. 1] Brand Manager (5년 이상)
KRAFTON
Location
Seoul, South Korea
Workplace
On-site
Posted
12/05
Brand Manager - China
thatgamecompany
Location
Shanghai, China
Workplace
On-site
Posted
13/02
F
Brand Manager | E-Commerce | 100% Remote EU
Foxelli Group · EUR 18k-36k/yr
Location
Tbilisi, Georgia +7 more
Workplace
Remote
Posted
05/02
Brand Manager for an automotive industry
Jobs for Humanity
Location
Beirut, Lebanon
Workplace
On-site
Posted
19/07
Head of BrandHead
Our Place · USD 150k-170k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
01/01
Brand Manager at United Media
United Media
Location
Copenhagen, Denmark
Workplace
On-site
Posted
06/03
Brand Manager at Retail Insights
Retail Insights
Location
Copenhagen, Denmark
Workplace
On-site
Posted
06/03
Brand Manager at Private Equity Insights
Private Equity Insights
Location
Copenhagen, Denmark
Workplace
On-site
Posted
06/03
Brand Manager at HRTechX
HRtechX
Location
Copenhagen, Denmark
Workplace
On-site
Posted
06/03
Brand Management Associate at United MediaJunior
United Media
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Retail InsightsJunior
Retail Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at Private Equity InsightsJunior
Private Equity Insights
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Management Associate at HRtechXJunior
HRtechX
Location
London, UK
Workplace
On-site
Posted
18/01
Brand Manager
Our Creative Ecosystem
Location
Monterrey, Mexico
Workplace
On-site
Posted
09/11
Brand Manager (Hospitality)
Fosad Consulting
Location
Lagos, Nigeria
Workplace
On-site
Posted
09/01
Senior Brand Manager - 12 Month FTCSenior
Sculpted by Aimee
Location
Dublin, Ireland
Workplace
Remote
Posted
Brand Manager (m/f/d) Schwerpunkt Brand & Design
OCC Assekuradeur GmbH
Location
Lübeck, Germany
Workplace
On-site
Posted

Seniority mix

Employment type

full time110
contract4
intern1
part time1

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