Brand Manager Jobs

214 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$135K
USD/yr
Average
$149K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 49 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

16% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

214 jobs
Senior Brand Manager - DTCSenior
Ashley Digital · USD 110k-140k/yr
Location
United States
Workplace
Remote
Posted
02/07
VP, Brand Manager VP
We Are Rosie
Location
New York City, NY, US
Workplace
Hybrid
Posted
02/07
Head of Brand CreativeHead
Phantom
Location
United States
Workplace
Remote
Posted
01/07
Head of BrandHead
Ramp · USD 309k-424k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Brand Manager Out of Home
STELZ B.V.
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
01/07
Brand Development Brand Manager (m/w/d) International Marketing – Merz Spezial
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/w/d) International Marketing – Merz Spezial - 80%Senior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/f/d) International Marketing – teteseptSenior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Development Senior Brand Manager (m/w/d) Strategic ProjectsSenior
Merz Consumer Care GmbH
Location
Frankfurt am Main, Germany
Workplace
On-site
Posted
30/06
Brand Manager
Marquee Brands · USD 80k-100k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
25/06
D2C Brand Manager
Assist World
Location
Philippines +1 more
Workplace
Remote
Posted
18/06
Head of Brand MarketingHead
Pigment
Location
New York City, NY, US +1 more
Workplace
Hybrid
Posted
17/06
Brand Manager, Neuroscience (New created position)
AbbVie
Location
Seoul, South Korea
Workplace
Hybrid
Posted
17/06
Brand Manager
unybrands
Location
Venezuela
Workplace
On-site
Posted
16/06
Senior Brand ManagerSenior
FTMO.com
Location
Prague, Czechia
Workplace
On-site
Posted
16/06
Principal, Brand ManagementLead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
10/06
Head of Brand & ContentHead
Lapel
Location
San Francisco, CA, US
Workplace
On-site
Posted
09/06
Head of Brand and ContentHead
Insify
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
05/06
Global Brand Manager
AB InBev | Growth Group · USD 165k-185k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/06
Senior Brand Manager, HematologySenior
AbbVie
Location
Warsaw, Poland
Workplace
Hybrid
Posted
26/05
Tech Brand Manager
Solidgate
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
19/05
D
Brand Manager- CNS & Gastro
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
19/05
Global Employer Brand Manager
Solidgate
Location
Europe
Workplace
Remote
Posted
13/05
Principal, Brand ManagementLead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
Principal, Brand ManagementLead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05

Seniority mix

Employment type

full time123
contract4
intern2

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