Brand Manager Jobs

177 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

178 jobs
Brand Manager
Marquee Brands
Location
New York City, NY, US
Workplace
On-site
Posted
03/06
Global Brand Manager
AB InBev | Growth Group · USD 165k-185k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
02/06
Senior Brand ManagerSenior
Thumbtack · USD 147k-190k/yr
Location
United States
Workplace
Remote
Posted
01/06
Marketing Brand Manager
EPIC Brokers · USD 100k-120k/yr
Location
Chicago, IL, US +1 more
Workplace
On-site
Posted
29/05
Brand Manager
The Wonderful Company · USD 140k-150k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
26/05
Culinary Brand Manager
Lab37 · USD 115k-150k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
26/05
Senior Brand Manager, HematologySenior
AbbVie
Location
Warsaw, Poland
Workplace
On-site
Posted
26/05
Brand Manager - Rolls Royce Motor Cars Vancouver
OpenRoad Auto Group · USD 100k/yr
Location
Vancouver, Canada
Workplace
On-site
Posted
26/05
Tech Brand Manager
Solidgate
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
19/05
D
Brand Manager- CNS & Gastro
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
19/05
Content & Personal Brand Manager
Searchable · GBP 60k/yr
Location
London, UK
Workplace
On-site
Posted
18/05
Sr. Brand Manager, InnovationSenior
Liquid I.V. · USD 126k-184k/yr
Location
El Segundo, CA, US
Workplace
On-site
Posted
16/05
Social Media & Executive Brand Manager
Fundamental
Location
San Francisco, CA, US
Workplace
Remote
Posted
15/05
Global Employer Brand Manager
Solidgate
Location
Europe
Workplace
Remote
Posted
13/05
Principal, Brand ManagementLead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/05
Head of BrandHead
Slash Financial · USD 200k-250k/yr
Location
San Francisco, CA, US +1 more
Workplace
On-site
Posted
11/05
Head of Brand & MarketingHead
Matt Sleeps
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
11/05
D
Brand Manager- CNS
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
11/05
Creative Brand Manager
Strategic Gears
Location
Cairo, Egypt
Workplace
On-site
Posted
10/05
Senior Brand Manager (Energy)Senior
Liquid I.V. · USD 126k-184k/yr
Location
El Segundo, CA, US
Workplace
On-site
Posted
08/05
Assistant Brand ManagerJunior
KP Snacks
Location
Slough, UK
Workplace
On-site
Posted
07/05
Senior Brand Manager (m/w/d)Senior
Zeal Network
Location
Hamburg, Germany
Workplace
Remote
Posted
07/05
Senior Principal, Brand ManagementLead
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
06/05
Employer Brand Manager
Solidgate
Location
Kyiv, Ukraine
Workplace
On-site
Posted
04/05
Principal, Brand Management (Buyer_個人與家庭清潔用品)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
29/04

Seniority mix

Employment type

full time109
contract4
intern1
part time1

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