Brand Manager Jobs

177 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

177 jobs
Brand Manager W+(m/w/d)
XAL · EUR 48k-54k/yr
Location
Graz, Austria
Workplace
On-site
Posted
25/06
Brand Manager
Marquee Brands · USD 80k-100k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
25/06
Brand Manager - Salon Professional - Bucuresti
INTERBRANDS ORBICO · RON 108k-120k/yr
Location
Bucharest, Romania
Workplace
On-site
Posted
24/06
Head of BrandHead
Parfumado · EUR 70k-80k/yr
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
24/06
Brand Manager Solid Tumors (m/w/d)
AbbVie
Location
Vienna, Austria
Workplace
On-site
Posted
24/06
Brand Manager Solid Tumors (m/w/d)
AbbVie
Location
Vienna, Austria
Workplace
On-site
Posted
24/06
Vice President - Brand Management & Guest Experience – Movenpick (F/M/X)VP
AccorHotel
Location
Issy-les-Moulineaux, France
Workplace
On-site
Posted
24/06
Expression of Interest - Brand Manager - Sydney
Red Bull
Location
Sydney, Australia
Workplace
On-site
Posted
24/06
D2C Brand Manager
Assist World
Location
Philippines +1 more
Workplace
Remote
Posted
18/06
Head of Brand MarketingHead
Pigment
Location
San Francisco, CA, US +1 more
Workplace
On-site
Posted
17/06
Brand Manager
JACOBS DOUWE EGBERTS
Location
Ataşehir, Türkiye
Workplace
On-site
Posted
17/06
International Brand Manager
HG International b.v. · GBP 42k-55k/yr
Location
Takeley, UK
Workplace
On-site
Posted
17/06
Brand Manager, Neuroscience (New created position)
AbbVie
Location
Seoul, South Korea
Workplace
On-site
Posted
17/06
Brand Manager
unybrands
Location
Venezuela
Workplace
On-site
Posted
16/06
Brand Manager, Portfolio & Insights
Red Bull
Location
Istanbul, Türkiye
Workplace
On-site
Posted
16/06
Head of Brand MarketingHead
Pigment
Location
London, UK +1 more
Workplace
On-site
Posted
12/06
Talent Brand Manager
Hadrian Automation
Location
Los Angeles, CA, US +1 more
Workplace
On-site
Posted
11/06
Director, Brand Management(Kitchen)Director
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
11/06
Head of Brand and Content Head
Addepar
Location
New York City, NY, US
Workplace
On-site
Posted
10/06
Head of Brand & ContentHead
Lapel
Location
San Francisco, CA, US
Workplace
On-site
Posted
09/06
Culinary Brand Manager
ATOMS Careers page · USD 115k-150k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
09/06
Head of BrandHead
Insify
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
05/06
Senior Principal, Brand Management [Grocery]Lead
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
05/06
Community + Brand Manager
Helion · USD 128k-164k/yr
Location
Everett, WA, US
Workplace
On-site
Posted
03/06
Brand Manager
Marquee Brands
Location
New York City, NY, US
Workplace
On-site
Posted
03/06

Seniority mix

Employment type

full time109
contract4
intern1
part time1

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