Summary of the Head of Brand & Content job at BetWarrior

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BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.

With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.

Great people, bold ideas, and a sharp focus on user experience set us apart

Purpose

We are looking for a Head of Brand & Content to become the creative compass of BetWarrior in Argentina. Your mission will be to own the vision, the production engine, and the agency relationships that shape how BetWarrior looks, sounds, and shows up across every channel and jurisdiction, ensuring a sharper, faster, and more distinctive brand without losing quality or brand weight. This role is fundamental to Marketing's strategic objective of evolving our team structure and positioning BetWarrior as an agile, different brand in its category.

In this role, you’ll

• Propose how BetWarrior stands apart in its category: territory, tone, identity, and ways of producing.
• Act as the senior counterpart to the Marketing Direction in defining campaigns and shaping the evolution of the brand.
• Ensure brand consistency across every touchpoint: campaigns, media, social, website, CRM, and activations.
• Own the creative vision and the quality bar for everything the team produces.
• Translate campaigns into channel- and jurisdiction-specific pieces, on business timelines.
• Embed generative AI into the production process to gain speed and volume without relying on slow, costly film formats.
• Define the standards, templates, and processes that let us produce faster without compromising quality.
• Use performance data to decide what to produce, through creative testing and continuous learning with Performance and Customer Engagement.
• Guarantee that everything we publish complies with advertising regulations in each jurisdiction and with responsible gaming criteria.
• Lead the content team across design, motion, social, paid, copy, and Customer Engagement, organized in cells.
• Direct the creative agency and the production agencies and freelancers.
• Manage the production and agency budget: annual planning, spend approval, and execution control.
• Set priorities across the teams requesting content (Performance, Media, Social, and Customer Engagement), together with the team's project manager.
• Develop the leads of each cell and raise the creative bar of the whole team.

What we look for in an exceptional candidate

• 5+ years in similar creative or content leadership roles (Head, Creative Director, or equivalent roles), with a team under your leadership.
• A hybrid profile: strong creative judgment combined with the ability to manage production, volume, and deadlines.
• Background in digital businesses, disruptive brands, or fast-changing environments.
• Proven experience leading creative and production agencies and managing their budgets.
• Demonstrated ability to propose brand positioning and concepts, not just execute them.
• A portfolio or case studies of campaigns and production transformations you have led.
• Solid command of metrics: reading campaign results and testing creatives.
• Advanced English language skills
• The character to make creative decisions, stand behind them, and move fast.
• Based in Buenos Aires (CABA) or Greater Buenos Aires, available to work in a hybrid model, 2 to 3 days a week from our Palermo office.

Bonus points if you also have

• Hands-on experience applying generative AI to production and content, with concrete cases.
• Experience in betting, gaming, entertainment, sports, or other regulated industries.
• Experience in high-volume production: performance, CRM, and dynamic pieces.

How we do things

Our marketing team is moving fast, and this role sits at the center of that change. We work with speed, creative courage, and very little bureaucracy, with high standards for quality and a clear respect for the rules of a regulated category: we aim to be disruptive within them, not in spite of them. 

We are not looking for someone to administer what already exists. We are looking for a leader with strong character, who proposes, decides, and brings others along, and who wants to leave a visible mark on how BetWarrior looks, sounds, and is produced. 

For the right person, this is an opportunity to shape the brand at a pivotal moment, with real ownership and a direct line to the Marketing Direction.

We expect every team member to live our values

Accountability & Ownership – Take charge, own your craft

Reliability – Deliver with quality and consistency

Teamwork – Collaborate, challenge, and grow together

Winner Spirit – Compete with purpose and grit

Wellbeing – Build a career that energizes you

Curiosity & Innovation – Keep questioning. Keep improving