Brand Manager Jobs

177 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

177 jobs
D
Group Brand Manager - CARIS
Dr Reddy's Laboratories Limited
Location
Mumbai, India
Workplace
On-site
Posted
2 hours ago
Brand Manager Oncohematología
AbbVie
Location
Buenos Aires, Argentina
Workplace
On-site
Posted
12 hours ago
Head of Brand & Campaigns, Deliveroo for WorkHead
Deliveroo
Location
London, UK
Workplace
Remote
Posted
15 hours ago
Head of Brand and CommunicationHead
Hexa
Location
Paris, France
Workplace
On-site
Posted
16 hours ago
Creative Brand Manager
ViCentra B.V.
Location
Utrecht, Netherlands
Workplace
On-site
Posted
20 hours ago
Senior Brand ManagerSenior
AbbVie
Location
Shanghai, China
Workplace
On-site
Posted
28/07
Brand Manager
Tayto Snacks
Location
Dublin, Ireland
Workplace
On-site
Posted
28/07
Head of Brand - Brazil Head
Wellhub
Location
São Paulo, Brazil
Workplace
On-site
Posted
27/07
Head of Brand & StorytellingHead
Kaizen Labs · USD 200k-250k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
27/07
Student Brand Manager (m/f/d) - Cologne
LAP Coffee
Location
Köln, Germany
Workplace
On-site
Posted
27/07
Account Manager - Brand Management Division
Business Impact Group · USD 55k-62k/yr
Location
Chanhassen, MN, US
Workplace
On-site
Posted
24/07
Associate Brand Manager IIJunior
AbbVie
Location
North Chicago, IL, US
Workplace
On-site
Posted
23/07
VP, Brand Management - EntertainmentVP
Authentic Brands Group
Location
London, UK
Workplace
On-site
Posted
23/07
Head of Brand (f/m/x)Head
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
22/07
D
Brand Manager Oncology
Dr Reddy's Laboratories Limited
Location
Manila, Philippines
Workplace
On-site
Posted
22/07
Brand Manager, Immunology
AbbVie
Location
Seoul, South Korea
Workplace
On-site
Posted
22/07
(Sr.) Brand Manager, Allergan Aesthetics Senior
AbbVie
Location
Seoul, South Korea
Workplace
On-site
Posted
22/07
[CPLB] Sr. Manager, Brand Management (농산, 축산)Senior
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
21/07
Toxin Brand Manager
AbbVie
Location
Dublin, Ireland
Workplace
On-site
Posted
21/07
Toxin Brand Manager
AbbVie
Location
North Chicago, IL, US
Workplace
On-site
Posted
21/07
Brand Manager - Live Content and Seasonal Marketing
PlayStation Global · USD 127k-190k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
21/07
Senior brand managerSenior
WRITER · USD 141k-178k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
21/07
Head of Brand & Communications | BankrateHead
Red Ventures · USD 230k-350k/yr
Location
United States
Workplace
On-site
Posted
21/07
Brand Manager – Neuroscience Czech Republic & Slovakia
AbbVie
Location
Bratislava, Slovakia
Workplace
On-site
Posted
21/07
Brand Manager – Neuroscience Czech Republic & Slovakia
AbbVie
Location
Prague, Czechia
Workplace
On-site
Posted
21/07
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Seniority mix

Employment type

full time109
contract4
intern1
part time1

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