Brand Manager Jobs
What does a Brand Manager do?
A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.
Key responsibilities
- Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
- Brief and manage external agencies for creative, media, and PR campaigns
- Monitor brand performance KPIs and report on campaign effectiveness
- Manage brand budgets and track spend against forecasts
- Coordinate cross-functionally with sales, medical, regulatory, and product teams
- Conduct market research and competitor analysis to identify opportunities and threats
Skills & tools
Education & background
Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG
Career path
Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director
Salary
Brand Manager jobs
