Brand Manager Jobs

216 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$138K
USD/yr
Average
$150K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 52 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

216 jobs
Principal I, Brand Management [L5~L6-I] (Sporting Goods)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
16/10
R
Brand Manager - Liverpool Echo & Manchester Evening News.
Reach plc
Location
North West
Workplace
Hybrid
Posted
16/10
R
Brand Manager - Wales Online & Birmingham Live
Reach plc
Location
United Kingdom
Workplace
Hybrid
Posted
16/10
R
Brand Manager - Irish Mirror, Irish Daily Star, and Belfast Live
Reach plc
Location
United Kingdom +1 more
Workplace
Hybrid
Posted
16/10
Assistant Brand ManagerJunior
FuseGlobal
Location
United States
Workplace
On-site
Posted
16/10
Expert Brand Management
Audemars Piguet
Location
Canton de Vaud
Workplace
Hybrid
Posted
16/10
Assistant Brand ManagerJunior
Valeo Foods
Location
Leeds, UK
Workplace
Hybrid
Posted
16/10
Content Manager (Jr. Brand Manager)Junior
Legacy Farmer · USD 75k/yr
Location
United States
Workplace
On-site
Posted
16/10
Senior Partnerships Brand ManagerSenior
PlayStation Global · USD 155k-233k/yr
Location
San Mateo, CA, US
Workplace
On-site
Posted
15/10
Brand Manager
Bosch Group
Location
Istanbul, Türkiye
Workplace
Hybrid
Posted
15/10
Head of BrandHead
Crosby
Location
New York City, NY, US
Workplace
On-site
Posted
15/10
Global Brand Manager
Ubisoft
Location
Saint-Mandé, France
Workplace
On-site
Posted
15/10
Senior Brand Manager, Campaigns & StrategySenior
Strava · USD 150k-160k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
14/10
Interim Junior Brand Manager (E-Concessions) - MAT COVERJunior
Farfetch
Location
London, UK
Workplace
Hybrid
Posted
14/10
Director, Brand Management Director
Open Farm · CAD 130k-160k/yr
Location
Toronto, Canada
Workplace
On-site
Posted
14/10
Account Manager - Brand Management Division
Business Impact Group · USD 55k-62k/yr
Location
Chanhassen, MN, US
Workplace
On-site
Posted
14/10
Toxin Brand Manager
AbbVie
Location
Dublin, Ireland
Workplace
Hybrid
Posted
14/10
Senior Brand Management SpecialistSenior
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
14/10
Brand Manager (all genders) - Talent Pipeline für alle Indikationen
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
14/10
Head of BrandHead
Rehire
Location
Buenos Aires, Argentina
Workplace
Remote
Posted
14/10
Senior Brand ManagerSenior
Forrest Johnson
Location
Scottsboro, AL, US
Workplace
Hybrid
Posted
13/10
Principal, Brand Management (Grocery)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
13/10
Senior Brand ManagerSenior
Monster Energy · USD 107k-143k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
12/10
Senior brand manager Emblems (H/F/X)Senior
AccorHotel
Location
Issy-les-Moulineaux, France
Workplace
On-site
Posted
12/10
Principal, Brand Management (Buyer_個人與家庭清潔用品)Lead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
12/10
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Seniority mix

Employment type

full time122
contract2
intern1

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