Brand Manager Jobs

203 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$148K
USD/yr
Average
$157K
USD/yr
Minimum
$82K
USD/yr
Maximum
$367K
USD/yr
Based on 45 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

13% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

203 jobs
Assistant to the Head of Branding and Commercial Endorsements Head
The Gersh Agency
Location
New York City, NY, US
Workplace
On-site
Posted
04/09
D
Brand Manager, OTC & OTX
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
04/09
Assistant Brand Manager (crochet and knit brand) | DTC E-commerce | 100% Remote EUJunior
foxelligroup
Location
Tallinn, Estonia +31 more
Workplace
Remote
Posted
04/09
Brand Manager – Specialty & Innovative Medicines
Ghobash Group
Location
Dubai, United Arab Emirates
Workplace
On-site
Posted
04/09
Talent Brand Manager
GitLab · USD 95k-161k/yr
Location
Canada +1 more
Workplace
Remote
Posted
04/09
Senior Talent Brand ManagerSenior
GitLab · USD 115k-194k/yr
Location
Canada +1 more
Workplace
Remote
Posted
04/09
Buyer/ Brand Manager
Lucky 21
Location
Roselle, NJ, US
Workplace
On-site
Posted
04/09
Strategic Brand Manager
Avery Dennison · USD 108k/yr
Location
Beaverton, OR, US
Workplace
Hybrid
Posted
03/09
Brand Manager
Clutch Technologies Inc.
Location
Toronto, Canada
Workplace
On-site
Posted
03/09
D
Brand Manager - RGenx
Dr Reddy's Laboratories Limited
Location
Mumbai, India
Workplace
On-site
Posted
03/09
D
Group Brand Manager
Dr Reddy's Laboratories Limited
Location
Hyderabad, India
Workplace
On-site
Posted
03/09
Corporate Communications & Brand Manager
Securitas
Location
Beykoz, Türkiye
Workplace
On-site
Posted
03/09
Head of Brand & StorytellingHead
Otter.ai · USD 250k-280k/yr
Location
Mountain View, CA, US +1 more
Workplace
On-site
Posted
02/09
Head of Brand - São Paulo (Hybrid)Head
Clara
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
02/09
Head of Brand - México City (Hybrid)Head
Clara
Location
Ciudad de Mexico
Workplace
Hybrid
Posted
02/09
Head of Brand - Bogotá (Hybrid)Head
Clara
Location
Washington, DC, US
Workplace
Hybrid
Posted
02/09
Brand Manager - Action Figures and IPS EMEA
Mattel
Location
Slough, UK
Workplace
On-site
Posted
02/09
Senior Brand Manager ImmunologySenior
AbbVie
Location
Warsaw, Poland
Workplace
Hybrid
Posted
02/09
Expert Own Brand Management, limited for 18 months (all genders)
METRO/MAKRO
Location
Düsseldorf, Germany
Workplace
On-site
Posted
02/09
Sr. Brand Manager, e.l.f. CosmeticsSenior
e.l.f. Beauty · USD 110k-140k/yr
Location
New York City, NY, US +1 more
Workplace
Hybrid
Posted
01/09
Brand Manager (Oncology Experienced)
AbbVie
Location
Istanbul, Türkiye
Workplace
Hybrid
Posted
01/09
Brand Manager (all genders) - Talent Pipeline für alle Indikationen
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
01/09
R
Brand Manager
Reach plc
Location
United Kingdom
Workplace
Hybrid
Posted
01/09
Principal I, Brand Management [L6-I] (Bedding & Handcraft)Lead
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
01/09
Brand Manager
Rebel
Location
Toronto, Canada
Workplace
On-site
Posted
01/09
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Seniority mix

Employment type

full time115
contract4
intern1

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