Brand Manager Jobs

214 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$135K
USD/yr
Average
$149K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 49 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

16% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

214 jobs
Vice President, Brand Management VP
Authentic Brands Group · USD 170k-180k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
21/09
H
Brand Manager
Hasbro · USD 99k-163k/yr
Location
Boston, MA, US
Workplace
On-site
Posted
21/09
Amazon Brand Manager
OnHires
Location
Czechia +9 more
Workplace
Remote
Posted
21/09
Brand Manager, Green
Monster Energy · USD 86k-115k/yr
Location
Corona, CA, US
Workplace
On-site
Posted
18/09
[CPLB] Brand Management (계약직)
Coupang
Location
Seoul, South Korea
Workplace
On-site
Posted
18/09
Global Brand Manager
Paula's Choice Skincare
Location
Seattle, WA, US
Workplace
On-site
Posted
17/09
Brand Assistant Manager – Brand Management & Guest Experience internshipJunior
AccorHotel
Location
Issy-les-Moulineaux, France
Workplace
Hybrid
Posted
17/09
R
Brand Manager - The Mirror
Reach plc
Location
London, UK
Workplace
Hybrid
Posted
17/09
Senior Brand Manager - DACH m/w/dSenior
The Vita Coco Company
Location
Hamburg, Germany
Workplace
On-site
Posted
17/09
Sr. Brand Manager (KT by Knix)Senior
knix · CAD 110k/yr
Location
Toronto, Canada
Workplace
Hybrid
Posted
17/09
Digital Marketing and Brand Manager
The Agnes Irwin School
Location
Pennsylvania, US
Workplace
On-site
Posted
17/09
Associate Brand Manager IIJunior
AbbVie
Location
North Chicago, IL, US
Workplace
Hybrid
Posted
16/09
Account Manager - Brand Management Division
Business Impact Group · USD 55k-62k/yr
Location
Chanhassen, MN, US
Workplace
On-site
Posted
16/09
Brand Manager Nordic Baltic
Sobi
Location
Stockholm, Sweden
Workplace
Hybrid
Posted
16/09
Principal, Brand ManagementLead
Coupang Internal
Location
Taipei, Taiwan
Workplace
On-site
Posted
16/09
Brand Management Specialist
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
16/09
Principal, Brand ManagementLead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
16/09
(Associate) Brand Manager, HCVJunior
AbbVie
Location
Taipei, Taiwan
Workplace
Hybrid
Posted
16/09
D
Brand Manager, OTC & OTX
Dr Reddy's Laboratories Limited
Location
Johannesburg, South Africa
Workplace
On-site
Posted
15/09
Head of Brands Ads Product Strategy & Operations HQHead
Delivery Hero
Location
Barcelona, Spain
Workplace
On-site
Posted
15/09
VP, Brand Management (Licensing)VP
Marquee Brands
Location
New York City, NY, US
Workplace
On-site
Posted
15/09
Sr. Brand Manager, InnovationSenior
Nordic Naturals
Location
Watsonville, CA, US
Workplace
On-site
Posted
14/09
Brand Manager
Feastables · USD 120k-140k/yr
Location
Chicago, IL, US
Workplace
On-site
Posted
14/09
Brand Manager - 12 Month Contract
Connor, Clark & Lunn Financial Group Ltd. · USD 110k-125k/yr
Location
Toronto, Canada
Workplace
On-site
Posted
14/09
Senior Brand Management Specialist (Grocery) [L5]Senior
Coupang Internal
Location
Seoul, South Korea
Workplace
On-site
Posted
13/09

Seniority mix

Employment type

full time123
contract4
intern2

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