Brand Manager Jobs

177 live jobsMarketing Leadership & Ops

What does a Brand Manager do?

A Brand Manager is responsible for defining and executing the strategy for one or more brands, ensuring consistent positioning across all consumer and trade touchpoints. Day-to-day work spans market and competitor analysis, briefing creative and media agencies, managing campaign timelines and budgets, coordinating with sales and product teams, and tracking brand health metrics. In regulated sectors such as pharma or medical aesthetics, the role also involves navigating compliance and medical-legal review processes. Across industries, from FMCG to fashion to oncology, the Brand Manager acts as the internal champion for the brand, translating business objectives into actionable marketing plans.

Key responsibilities

  • Develop and own the annual brand plan, including positioning, messaging, and go-to-market strategy
  • Brief and manage external agencies for creative, media, and PR campaigns
  • Monitor brand performance KPIs and report on campaign effectiveness
  • Manage brand budgets and track spend against forecasts
  • Coordinate cross-functionally with sales, medical, regulatory, and product teams
  • Conduct market research and competitor analysis to identify opportunities and threats

Skills & tools

  • Brand strategy and positioning
  • Campaign planning and execution
  • Budget management
  • Market and competitor analysis
  • Agency briefing and management
  • Consumer and customer insights
  • Cross-functional stakeholder coordination
  • Brand tracking and performance reporting
  • Marketing mix (ATL/BTL/digital)

How to become a Brand Manager

Education & background

Bachelor's degree in marketing, business, or a related field; MBA common at senior levels in pharma and FMCG

Career path

Junior Brand Manager → Brand Manager → Senior Brand Manager → Group Brand Manager → Head of Brand / Marketing Director

Salary

Median
$155K
USD/yr
Average
$163K
USD/yr
Minimum
$59K
USD/yr
Maximum
$367K
USD/yr
Based on 33 disclosed USD postings · Brand Manager, USD-disclosed
Full Brand Manager salary report →

14% of Brand Manager postings are remote. Remote Brand Manager jobs →

Brand Manager jobs

177 jobs
Brand Manager (all genders) – Befristet, 12 Monate
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
07/07
Brand Manager (all genders) – Befristet, 12 Monate
AbbVie
Location
Wiesbaden, Germany
Workplace
On-site
Posted
07/07
Brand Manager W+(m/f/d)
XAL · EUR 48k-54k/yr
Location
Barcelona, Spain
Workplace
On-site
Posted
07/07
Brand Manager
Legora · USD 178k-230k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
07/07
Brand Manager
Marquee Brands
Location
London, UK +1 more
Workplace
On-site
Posted
07/07
Brand Manager, Instant, UA
JACOBS DOUWE EGBERTS
Location
Kyiv, Ukraine
Workplace
On-site
Posted
06/07
Buyer / Brand Manager
Lucky 21
Location
Roselle, NJ, US
Workplace
On-site
Posted
06/07
Director of Brand Management (E-concessions)Director
Farfetch
Location
London, UK
Workplace
On-site
Posted
03/07
Regional Brand Manager Action Figures and Pre-school
Mattel
Location
Slough, UK
Workplace
On-site
Posted
03/07
H
Commercial Brand Manager
Hasbro
Location
Shanghai, China
Workplace
On-site
Posted
03/07
Assistant Brand Manager, Asahi PortfolioJunior
Richmond Marketing
Location
Dublin, Ireland
Workplace
On-site
Posted
03/07
Head of BrandHead
Primer
Location
San Francisco, CA, US
Workplace
On-site
Posted
02/07
Senior Brand Manager - DTCSenior
Ashley Digital · USD 110k-140k/yr
Location
United States
Workplace
Remote
Posted
02/07
K
Employer Brand Manager
Kiss My Apps
Location
Ukraine
Workplace
Remote
Posted
02/07
Principal, Brand Management (Beauty)Lead
Coupang
Location
Taipei, Taiwan
Workplace
On-site
Posted
02/07
Head of Brand CreativeHead
Phantom · USD 270k-320k/yr
Location
United States
Workplace
Remote
Posted
01/07
Strategic Brand Manager
Avery Dennison · USD 90k-134k/yr
Location
Seattle, WA, US
Workplace
On-site
Posted
01/07
Head of BrandHead
Ramp · USD 309k-424k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
01/07
Brand Manager Out of Home
STELZ B.V.
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
01/07
Senior Brand ManagerSenior
Story Cannabis · USD 110k-120k/yr
Location
Phoenix, AZ, US
Workplace
Remote
Posted
30/06
Head of Brand CampaignsHead
Harvey · USD 196k-294k/yr
Location
New York City, NY, US
Workplace
Remote
Posted
29/06
C
Associate Brand ManagerJunior
Carvana
Location
Tempe, AZ, US
Workplace
On-site
Posted
29/06
Marketing Brand Management Specialist
EKO Bulgaria
Location
Sofia, Bulgaria
Workplace
On-site
Posted
25/06
Senior Brand Manager (f/m/x)Senior
HelloFresh
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
25/06
Brand Manager W+(m/w/d)
XAL · EUR 48k-54k/yr
Location
Graz, Austria
Workplace
On-site
Posted
25/06

Seniority mix

Employment type

full time109
contract4
intern1
part time1

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