Summary of the Head of Brand Marketing (m/w/d) job at Chrono24 GmbH

About

Chrono24 is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe. With a passion for horology and cutting edge technology, we provide a unique platform that brings transparency, trust, and efficiency to the watch market.  
 
Role Overview   
As the Head of Brand, you will strengthen Chrono24’s global presence with two core objectives: improving brand awareness and brand consideration. You will lead four core focus areas: brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. You will translate strategy into compelling brand experiences and measurable progress against these objectives. Working closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US, you will ensure a consistent and compelling brand experience worldwide.

What you can expect

• Drive measurable improvements in brand awareness and brand consideration, with clear objectives and performance tracking across markets.
• Brand strategy: Develop and execute Chrono24’s global brand strategy, translating positioning into clear priorities, initiatives, and measurable outcomes.
• Design & content production: Lead the development and production of high quality design and content that express Chrono24’s premium positioning consistently across channels.
• Paid PR: Develop and lead paid consumer PR initiatives, using compelling storytelling and relevant watch and lifestyle media to build brand awareness and consideration.
• Brand marketing: Identify, negotiate, and manage partnerships and sponsorships that strengthen brand awareness and consideration among relevant audiences.
• Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with the brand strategy and core objectives.
• Partner with regional General Managers (APAC, EMEA, US) to adapt and scale brand activities for local relevance and impact.
• Lead a team of brand, design, and pr professionals, fostering creative excellence, efficient production, and accountability for measurable results.
• Ensure all brand activities reflect Chrono24’s premium positioning and contribute to a consistent global brand experience.

What sets you apart

• Watch or Luxury Industry Experience Required: Professional experience in the watch industry or the luxury industry, with a strong understanding of relevant audiences, positioning, and media.
• Experience Across All Four Focus Areas Required: Demonstrated experience in brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. Experience in every area is essential.
• Paid PR & Brand Marketing: Proven experience planning and executing paid PR initiatives and managing partnerships and sponsorships that build brand awareness and consideration.
• Brand Strategy: A strong track record of developing brand positioning and strategy, translating them into actionable plans, and measuring progress in brand awareness and consideration.
• Design & Content Production: Proven experience leading design and content production, from creative briefs and concepts to high quality assets and campaigns across channels.
• AI Enabled Content Production Strong Plus: Experience leveraging AI in content production to support creative development, improve workflows, or scale high quality content.
• Leadership: Experience building, mentoring, and motivating teams to deliver results across multiple markets.
• Global Perspective: Skilled in adapting brand strategies across regions and managing international stakeholders.
• Background: Solid foundation in brand management, communications, or creative strategy, supported by the required experience across all four focus areas and in the watch or luxury industry.

What we offer

• Be part of the world’s largest online marketplace for luxury watches.
• Work in a fast-growing, innovative, and international environment.
• Shape and elevate a globally recognized luxury brand.
• Collaborate with a passionate team of watch enthusiasts and creative professionals.

 
If you are a strategic brand leader with a deep appreciation for luxury craftsmanship and a drive to build globally admired brands, we invite you to apply for this exciting opportunity at Chrono24.