Summary of the VIP Brand Manager job at GROWE

Growe welcomes those who are excited to:

• Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction;

• Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends;

• Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users;

• Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints;

• Propose and execute influencer and ambassador partnerships tailored to key LATAM markets;

• Monitor and analyze market trends, competitor activity, and shifting user behavior to inform strategy and refine initiatives;

• Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations;

• Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications;

• Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.

We need your professional experience:

• Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors;

• A deep understanding of LATAM markets;

• Proven success in developing and launching creative campaigns or VIP-focused brand experiences;

• Strong project management and cross-functional collaboration skills;

• Comfort working with performance metrics, budgets, and light Excel reporting;

• Advanced English proficiency and/or Portuguese fluency.

We appreciate if you have those personal features:

• Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM;

• Creative, resourceful, and confident in pitching and pushing new ideas;

• Organized and detail-oriented, able to see projects through from concept to execution;

• Proactive and independent, you take ownership and move ideas forward without waiting for direction;

• Highly collaborative, you thrive working across departments and geographies;

• Comfortable managing KPIs, timelines, and budgets in a fast-paced environment.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.