Summary of the Brand Management Specialist for Beauty & Skincare (Seoul, South Korea) job at Lifted

Company Description

An enterprise client in the beauty and skincare industry is seeking an experienced Brand Management Specialist – Skincare Product Development & Innovation to support the development, launch, and ongoing management of innovative skincare products.

This is an exciting opportunity for a beauty industry professional who is passionate about skincare innovation, consumer trends, and bringing compelling products to market. The selected freelancer will contribute to both new skincare product lines and an existing product portfolio, helping transform consumer insights and market opportunities into commercially successful products.

Job Description

The engagement will involve supporting the end-to-end product development process, including market research, product concept development, ingredient selection, product positioning, formulation coordination, and launch planning. The specialist will collaborate closely with internal Sales, R&D, Packaging Design, and Regulatory Affairs teams, as well as external cosmetic manufacturers (ODM partners), to help bring product ideas to life.

For this project, the selected candidate will:

• Market Analysis
  - Conduct beauty market, consumer, and trend analysis to identify new product opportunities and generate innovative product ideas
• Product Planning & Development
  - Manage the end-to-end skincare product development process and collaborate closely with cross-functional teams
  - Plan and execute new product launches and existing product renewal projects
  - Develop product concepts, claims, and positioning strategies
  - Identify key ingredients and technical storytelling opportunities, and lead formulation development
  - Manage product cost structures and profitability (P&L)
  - Communicate and coordinate with cosmetic manufacturers (ODM partners)
  - Analyze product performance and recommend improvement plans
  - Respond to product-related issues across both B2C and B2B channels

Qualifications

Ideal candidates will have:

• Minimum 5 years of relevant experience (Assistant Manager level; final grading/title to be confirmed)
• Experience in the beauty/cosmetics industry, preferably with a brand owner/company
• Strong analytical skills with the ability to interpret market trends and business data
• Excellent interpersonal and communication skills
• Portfolio submission is mandatory (please attach with application)
• English communication skills preferred (optional)

Preferred Competencies:

• Strong understanding of skincare product development and commercialization
• Ability to manage multiple projects and stakeholders simultaneously
• Passion for beauty trends, consumer insights, and innovation

Additional Information

• This is an onsite contract engagement based at the FKI Tower in Yeouido, Seoul, South Korea
• Approximately 40 hours per week, with a contract duration of up to 12 months
• Korean communication skills are preferred, with English proficiency considered an advantage