Summary of the Brand Development Brand Manager (m/w/d) International Marketing – Merz Spezial job at Merz Consumer Care GmbH

Your mission

• You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
• You analyze markets and competitors, evaluate business potential for Merz Spezial, and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs
• You manage and grow our international categories (focus: dietary supplements & medical products) executing category strategies aligned with business objectives and market dynamics
• You implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness
• You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch
• You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets
• You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success
• You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches
• You (co-)lead the NEO team, manage external agencies and partners, and develop and present forward-looking strategies to upper management
• You take responsibility for net sales, profitability and market share
• You manage budgets, ensure ROI, and ensure compliance with company policies and procedures

Your profile

• You hold a university degree in Business Administration or a comparable qualification and bring 5+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing
• You have a proven track record of successfully entering new markets with compelling marketing packaging and internationally launched products, and you understand how to build strong brands and scalable businesses across markets.
• You bring strong knowledge of Eastern European markets, ideally with hands-on in-market experience, and understand regulated marketing for dietary supplements and/or medical products
• You are familiar with market research tools and methods, have strong project management and organizational skills, and present complex topics clearly and convincingly
• You are fluent in German and very good in English; Eastern European languages are a plus
• You communicate confidently across cultures, influence stakeholders, and maintain a strong market understanding and consumer focus
• You think strategically and act hands-on, solve problems analytically and solution-oriented, challenge the status quo, and work confidently in international and intercultural environments

Why us?

• Multifunctional teams and an agile work environment
• Personal and professional development
• Flexible and hybrid work models
• Products for personal use and participation in the “We Care for Your Beauty” program
• Comprehensive fitness and wellness programs
• Competitive compensation and comprehensive benefits