Summary of the Social Media Associate job at Kiva.org

About us:

Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access and help underserved communities thrive. Kiva unlocks capital for borrowers through crowdfunded loans supported by individuals around the world. Lenders on Kiva can start with as little as $25 to support causes that matter most to them, whether that’s gender equity and support for women, refugees, climate change, small businesses, agriculture, and more. Since our founding, over two million people have invested over $2 billion in real dreams and real opportunity, spanning more than 100 countries and over 5 million borrowers

As we work toward our mission, Kiva invests in building and retaining a global team of talent to add to our values-driven and digital-first culture. Our organization is supported by over 700 volunteers and 130+ full time employees dispersed around the world, as well as within team hubs located in San Francisco, Nairobi, Bogota, and Bangkok. Kiva’s team is growing as we pursue exciting new opportunities to scale our impact and create a financially inclusive world.

Kiva's values:

Impact first - This is why we exist. This is the drumbeat we march to. Every day.

Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.

Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.

Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.

Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.

Love and kindness always - Say what you mean. Mean what you say. And don't say it mean. Clarity. Courage. Kindness.

Role overview:

The Social Media Associate plays a pivotal role in amplifying Kiva’s mission, advancing its brand, and maximizing engagement across digital channels. This role is responsible for developing and executing a comprehensive social media strategy that resonates with Kiva’s diverse audiences and supports cross-functional goals.

Partnering closely with the Sr. Manager of Growth and Lifecycle, this individual will oversee day-to-day content planning, creation, and scheduling; leverage data and trends to optimize channel performance; and ensure Kiva’s digital presence is consistent, engaging, and aligned with organizational priorities. With a mix of creativity, data-savviness, and cross-team collaboration, this role ensures Kiva remains at the forefront of digital storytelling and community engagement.

Kiva’s primary social media channels are Instagram & Facebook. Once onboarded, the Social Media Associate will make recommendations for potential channel expansions to YouTube, Pinterest, Reddit, TikTok, or others.

This role works closely with the Creative team to plan engaging and informative content to share on our channels. The Social Media Associate will not be expected to design art assets for our channels, although design skills would be a plus.

At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis; unfortunately we cannot provide visa sponsorship.

Key responsibilities include:

Strategy and Content Management– 40%

• Help define our strategy for oursocial media profiles, bringing them all into compliance with best practices and recommending a scheduling cadence for each.
• Work with Sr. Manager to build a program to maintain relationships with paid influencers, encouraging organic participation and deepening partnerships.
• Work closely with Sr. Manager to support our paid social media goals through our organic channels and gain efficiencies in content creation across paid and owned social.
• Plan, pitch, and manage the design and copywriting process of new content for our organic social media channels.
• Build organic strategy for expanding to new channels in partnership with Sr. Manager, in service of our growth and lifecycle goals.
• Coordinate with the Creative team Project Manager to source evergreen assets, with the Communications Manager to source Kiva blogs, thought leadership narratives, and impact report assets, and use all content types to build and execute content schedules across platforms.
• Participate in annual marketing campaign planning such as Giving Tuesday and donation drives, adapting campaign content to Kiva’s social media channels.
• Maintain an understanding of each channel’s algorithm changes, ensuring that we adapt our content and strategies as the platforms evolve.
• Keep each social profile organized, up-to-date and presentable, including managing pinned or featured posts, about sections, and developing new content that makes it easy for new users to understand who Kiva is.

Social Publishing & Scheduling – 30%

• Serve as the administrator of Kiva’s Sprout social account to manage social media post scheduling, trend tracking, and performance reporting.
• Document planned posts on the Growth & Lifecycle team’s content calendar, ensuring clear communication across our various marketing channels.
• Ensure correct copy, tagging, formatting, links, and accessibility best practices (e.g., alt text).
• Maintain accuracy in publishing calendar and flag gaps or inconsistencies.

Community Monitoring & Engagement – 10%

• Monitor Sprout Smart Inbox daily for comments, messages, and mentions.
• Respond to routine inquiries and comments in alignment with brand voice and guidelines.
• Engage with relevant page interactions to support visibility and audience growth.
• Consult with the Communications team when needed to escalate comments or DMs to the correct person at Kiva.

Performance Reporting – 20%

• Compile monthly social performance reports across platforms.
• Track core metrics (reach, engagement, follower growth, CTR, top-performing posts).
• Share insights with the Growth & Lifecycle team to inform ongoing content planning.

Preferred qualifications:

• 2+ years of experience managing social media publishing and community engagement
• Demonstrated experience in social media management for established brands (nonprofit or corporate)
• Experience with Sprout Social or similar social management platforms
• Experience with Canva and with implementing brand guidelines into designs
• Strong attention to detail and operational consistency
• Clear, professional written communication skills
• Ability to triage and escalate issues appropriately
• Comfortable working independently within a defined scope

What we offer:

• A work-from-home position; the final candidate must be authorized to work in one of the states below.
• An opportunity to improve real lives, solve hard problems, and change the world
• Friendly, supportive, and adventurous environment with a team of engaged colleagues
• A comprehensive, industry-leading benefits package including health, dental, and vision insurance, parental leave, professional development, 401k matching, and unlimited PTO. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by Kiva.
• Opportunities to connect with and learn from colleagues and partners around the world
• Salary range: $51,700K - $62,600K; a final offer will be dependent upon a candidate’s location, skills, and experience.
• Currently, we are only able to hire home employees residing in the following states: AZ, CA, CO, DE, FL, GA, IL, KS, LA, MA, MD, ME, MI, MN, NY, OH, OR, SC, TX, UT, VA, and WA.

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!

We will only accept applications directly from candidates. Kiva will not be responsible for any recruiting agency fees, absent a formal agreement.